Sales Optimization Manager
As a Sales Optimization Manager, you will be responsible for managing and running Amazon PPC campaigns to optimize sales. Your key responsibilities include conducting daily proactive audits of PPC accounts, ensuring alignment with high standards.
Your role will consist of overseeing accounts, focusing on milestones, KPIs, and effective search term use, to maximize client success. You will also identify bottlenecks and create solutions and systems to allow growth and efficiency of all parts of the PPC Department.
Additionally, you will monitor and analyze performance to prioritize areas for improvement based on data analysis, executive leadership input, and best practices. You will also identify and resolve account issues promptly, ensuring client satisfaction and retention.
You will track team performance, KPIs, and ensure OKRs are being met. Create, review, and update existing SOPs to ensure accuracy and relevance. Lead the development and implementation of quality control measures to ensure consistent steps and documentation across all PPC Processes.
Ensure timely updates every four hours in Airtable, documenting actions executed. Assign tasks efficiently, outlining clear next steps if immediate reassignment is not feasible. Align daily account activities and milestones with established protocols.
Work closely with Brand Management to deeply understand each client's narrative and objectives. Generate daily reports to highlight audits and actions taken. Facilitate collaboration with PPC and SEO teams for integrated account management.
Embed proactive audit techniques in daily training to elevate team proficiency. Contribute to team growth by sharing insights and best practices. Dedicate time for ongoing learning, with a focus on the latest PPC audit trends, cultivate a knowledge-sharing environment to encourage team development.
Communicate any account issues impacting PPC performance in detail to Brand Management.