Overview
Job Title: Senior Paid Media Buyer (Meta, TikTok & Beyond)
Location: Remote (US Time Zone)
About the Role
We're looking for a senior-level Paid Social Buyer to own and scale performance marketing campaigns across Meta, TikTok, and other paid social platforms. You’re someone who’s managed $80K-100K+/day for a DTC brand, with a minimum of 50k/day of that being Meta (within the past 1–2 years), and you bring more than technical know-how — you have strong instincts for creative strategy, deep attribution experience (Northbeam/Triple Whale), and understanding of incrementality (ex: Geo lift testing, Haus), and thrive when fully owning outcomes across spend, performance, and strategy.
This is not just a buying seat — this is full-funnel performance ownership.
What You’ll Be Doing
Paid Social Strategy & Execution
Own paid social and search performance across Meta, Google, TikTok, and emerging platforms (AppLovin, Snap, Pinterest, YouTube Shorts)
Build scalable campaign structures and testing plans to drive profitable growth
Launch, manage, and optimize $2M+/month in ad spend with full autonomy
Develop media plans rooted in customer acquisition, CAC/LTV, and overall MER targets
Data, Attribution & Analysis
Use multi-touch attribution tools like Northbeam or Triple Whale to uncover true performance insights
Analyze incrementality reports through in-platform or external tools
Detect patterns in data, segment performance by geo/creative/audience/funnel stage, and act decisively
Create custom reports and dashboards to communicate wins, losses, and opportunities
Creative & Funnel Collaboration
Brief creative team on angles, hooks, and formats based on performance data and competitor analysis
Collaborate with CRO to ensure ads and landing pages are congruent, optimized, and continuously tested
Influence ad design and funnel construction with a focus on improving CVR and AOV
Planning, Incrementality Testing, & Media Mix Modeling
Evaluate media mix, timing, flighting, and platform selection based on business needs and channel maturity
Use tools like Haus or geo lift testing
Contribute to cross-platform growth strategy by identifying scale opportunities beyond Meta/TikTok
Align planning with client objectives across both brand and performance goals (e.g. awareness, acquisition)
Leadership, Communication & Innovation
Communicate strategies, insights, and media recommendations to internal stakeholders and leadership
Build structured, scalable processes to manage high daily budgets with precision and accountability
Stay ahead of platform changes, ad policy shifts, and industry benchmarks
How You’ll Spend Your Time
25% Analysis: Review campaign performance, spot trends, uncover insights
25% Strategy: Plan experiments, identify scale ops, refine account structure
25% Execution: Launch/optimize campaigns, troubleshoot, manage budgets
25% Creative: Brief creative, synthesize feedback, iterate rapidly
Why This Role is Different
Ownership over large budgets and outcomes — you're not just pushing buttons
Collaborative, no-silos environment — media, creative, and CRO work together
Strong data infrastructure and attribution tools — you’ll actually see what’s working
Ambitious, high-performing team culture where the best ideas win
Who You Are
5+ years in media buying with at least 2+ years managing $50K+/day on Meta for a DTC brand
Proven ownership of $2M+/month in spend, across Meta, TikTok, and other paid social channels
Familiarity with other channels like Snapchat, Pinterest, YouTube Shorts, or Taboola
Deep understanding of direct response creative and full-funnel performance marketing with a POV on creative trends, ad fatigue, and audience behavior on social platforms
Experience with multi-touch attribution platforms like Northbeam or Triple Whale
Experience with incrementality platforms like Haus
Analytical and pattern-driven thinker — fluent in dashboards, spreadsheets, and pivot tables
Natural collaborator who communicates clearly with creative, CRO, and analytics teams
Equal parts strategist and executor — you can zoom out and dive in with ease
Comfortable in fast-paced, remote-first environments with high expectations and high autonomy
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