Role
The Account Professional oversees client public relations campaigns by crafting media strategies, conducting outreach, and maintaining communication. This position ensures client visibility across national, regional, podcast, radio, and TV platforms while contributing to broader brand awareness and engagement.
Responsibilities:
* Craft and execute strategic PR plans tailored to each client.
* Act as the primary point of contact for assigned clients.
* Build, grow, and create new client relationships.
* Conduct media research and build targeted media lists.
* Secure, filter, and respond to media opportunities.
* Schedule and coordinate media interviews, ensuring all logistics are handled.
* Follow up with media contacts to confirm placements and coverage timelines.
* Monitor coverage through Google Alerts and track mentions or product features.
* Facilitate writing projects with the team in alignment with client goals and deliverables.
* Monitor news trends and identify timely angles for client exposure.
* Provide daily client updates and maintain consistent communication.
* Prepare and send biweekly and monthly reports and lookbooks.
* Maintain updated media trackers to record media coverage and interview status.
Qualifications
* Meet or exceed the expected number of interviews or media features.
* Clients receive timely and proactive communication on campaign progress.
* Media placements align with client goals, increase brand visibility, and credibility.
* Clients recognize value from their engagement with our organization.
* Accurate and updated documentation of all PR activities and client deliverables.
Benefits
* Opportunity to develop expertise in public relations and media strategy.
* Challenging and dynamic work environment.
* Competitive compensation package.