Senior Paid Media Specialist
Our ideal candidate is a highly skilled SEM specialist with +5 years of experience in paid media, a strong analytical mindset, and expertise in e-commerce advertising. They will manage and scale paid ad campaigns on Facebook Ads & Google Ads, focusing on DTC e-commerce brands.
We are looking for an individual who can optimize ad performance through data-driven decision-making, improving ROAS & CPA. A deep understanding of e-commerce metrics (AOV, LTV, conversion rates, etc.) is required to drive profitability.
The successful candidate will also be responsible for creative testing & ad iteration to enhance engagement and conversion rates. Competitor & market trend analysis to identify opportunities and improve strategy will also be essential.
Strong analytical skills with a focus on revenue-driving decisions are necessary. Proficiency with Google Ads Editor for bulk campaign management is also required.
* +5 years of experience running Facebook & Google Ads campaigns.
* +5 years of experience with Merchant Center.
* Hands-on experience with e-commerce stores (Shopify knowledge is a plus).
* Proficiency with Google Ads Editor for bulk campaign management.
* Strong analytical skills with a focus on revenue-driving decisions.
* Fluent in English (written and spoken).
* Experience with remarketing & dynamic product ads.
* Proven expertise in SEO (Search Engine Optimization)
* Experience with external feed management platforms (DataFeedWatch or Channable)
Bonus points will be given to candidates with familiarity with creative strategy & ad copywriting for e-commerce, knowledge of email marketing & CRO strategies to enhance funnel efficiency, and experience working with DTC brands in apparel, streetwear, or fashion.