Overview
We’re looking for a results-driven LinkedIn Lead Generation Specialist to build pipeline, generate qualified opportunities, and drive outbound engagement through LinkedIn. This role sits at the intersection of sales and marketing, combining data, messaging, and outreach strategy to connect with high-intent prospects.
Key Responsibilities
* Develop and execute LinkedIn outreach campaigns to generate qualified leads and meetings
* Identify and target ideal customer profiles (ICP) using LinkedIn Sales Navigator and other tools
* Craft personalized connection requests, messages, and follow-ups that drive engagement
* Manage multi-touch outreach sequences and track performance metrics
* Qualify inbound and outbound leads based on defined criteria
* Collaborate with sales and marketing teams to align messaging and targeting
* Continuously test and optimize messaging, targeting, and outreach strategies
* Maintain accurate records of outreach activity and pipeline in CRM systems
* Monitor LinkedIn trends, algorithm changes, and best practices to improve performance
1.
Requirements
* 1–3+ years of experience in lead generation, SDR/BDR, or outbound sales (LinkedIn-focused preferred)
* Strong understanding of LinkedIn Sales Navigator and outbound prospecting strategies
* Excellent written communication and personalization skills
* Experience with CRM platforms (e.g., Salesforce, HubSpot)
* Data-driven mindset with the ability to analyze and improve campaign performance
* Highly organized with strong follow-up discipline
* Self-starter with a bias toward action and results
2.
Nice to Have
* Experience in B2B SaaS, tech, or enterprise sales
* Familiarity with automation tools (e.g., outreach platforms, sequencing tools)
* Understanding of account-based marketing (ABM) strategies
3.
What Success Looks Like
* Consistent generation of qualified meetings and pipeline
* High response and engagement rates across campaigns
* Strong alignment with sales on lead quality and conversion
* Continuous improvement in outreach performance and messaging
4.
Compensation
* Base salary + performance-based incentives tied to meetings and pipeline generated