GoHigh Level Specialist
Company: OutfitMD
Department: Operations / Technology
Reports To: CEO & Leadership Team
Role Overview
The GoHigh Level Specialist is responsible for owning, managing, and optimizing the entire backend technology and automation infrastructure for OutfitMD. This role serves as the internal technical authority for CRM systems, workflows, automations, integrations, and platform performance.
This position ensures OutfitMD has full internal control, visibility, and scalability of its systems. The role is highly technical, execution-focused, and critical to the company’s ability to scale efficiently By maintaining strong internal ownership of platform logic and automation, this role enables seamless operations across Sales, Implementation, Client Success, and Marketing ensuring systems evolve alongside the business and can reliably support increased volume, complexity, and long-term expansion.
Primary Objectives
- Own and manage OutfitMD’s CRM and automation ecosystem
- Build, maintain, and optimize GHL workflows and automations
- Eliminate dependency on external GHL vendors
- Ensure system stability, scalability, and performance
- Support Implementation, Client Success, and Sales through reliable systems
Core Responsibilities
CRM & Automation Ownership
- Serve as the primary internal expert for GoHighLevel
- Build and maintain workflows, automations, triggers, and pipelines
- Configure forms, calendars, intake processes, and communication logic
- Manage integrations with third-party tools (SMS, email, payment processors, etc.)
- Maintain clean data structures, tagging, and segmentation
Implementation & Technical Support
- Support Implementation Support Specialists with backend builds
- Execute technical setup for new client portals
- Troubleshoot automation failures, bugs, and system issues
- Test and QA systems before client launch
System Optimization & Scaling
- Identify inefficiencies, redundancies, and automation gaps
- Optimize workflows for speed, accuracy, and scalability
- Prepare systems to support increased client volume
- Document technical SOPs and system logic
Security, Compliance & Reliability
- Ensure systems follow best practices for data handling and access control
- Manage user permissions and access levels
- Monitor system uptime and automation health
Internal Collaboration
- Work closely with Sales, Implementation, Client Success, and Marketing
- Translate business needs into technical solutions
- Provide leadership with technical insight and recommendations
Key Performance Indicators (KPIs)
- Automation reliability and uptime
- Reduction in system errors or failures
- Time to resolve technical issues
- Successful internalization of GHL management
- System scalability and performance metrics
Required Skills & Qualifications
- Advanced experience with GoHighLevel CRM
- Advanced English
- Strong understanding of automation logic and workflows
- Experience with CRM architecture, pipelines, and data structure
- Ability to troubleshoot technical issues independently
- Strong documentation and organizational skills
- Ability to communicate technical concepts to non-technical teams
Preferred
- Experience replacing or auditing third-party CRM vendors
- Background in SaaS, automation, or technical operations
- Familiarity with HIPAA-aware systems (non-clinical)
Why this role matters at outfitmd
The GoHighLevel Specialist ensures our marketing and sales systems run efficiently and produce measurable results. This role is responsible for setting up and optimizing automations, funnels, and CRM workflows so every lead is properly captured, followed up with, and moved through the sales process without manual effort.
By translating business goals into scalable systems, the GoHighLevel Specialist reduces lead loss, improves conversion rates, and supports sustainable growth. This role turns GoHighLevel into a reliable, revenue-driving platform rather than just another software tool.