Responsibilities
* Develop, implement, and monitor the CRM strategy, ensuring an integrated and consistent journey across channels (physical stores, e-commerce, and digital);
* Structure and manage email marketing, SMS, push notification, and CRM automation campaigns;
* Create and support customer base segmentation and management, ensuring data quality and strategic insights;
* Define and monitor CRM performance KPIs (engagement, open rate, conversion, LTV, churn, etc.);
* Collaborate with paid media, trade, and branding teams to align communication across all digital channels;
* Support the BI team in analyzing customer behavior and developing dashboards;
* Evaluate new technologies, tools, and trends in CRM and digital marketing;
* Conduct A / B tests and implement best practices to optimize campaign performance and ROI;
* Develop activations for different clusters and strengthen customer relationships and engagement with the brand.
Requirements
* Bachelor’s degree in Marketing, Business Administration, Communications, or related fields;
* Minimum of 3 years of experience with CRM. Experience in the luxury market is a plus;
* Proficiency in CRM platforms (Salesforce, Oracle, Adobe, RD Station, Power BI, or similar);
* Experience with marketing automation and email / SMS / push delivery tools;
* Strong analytical skills with advanced knowledge of Excel and Google Analytics / GA4;
* Experience with customer base segmentation and campaign personalization;
* Advanced / Fluent English;
* Strong communication skills, collaborative mindset, and ability to manage multiple projects.
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