Personalization Specialist
The role of a Personalization Specialist involves implementing and maintaining the Salesforce Marketing Cloud Personalization platform.
1. Key responsibilities include implementing and maintaining the Salesforce Marketing Cloud Personalization platform.
2. Developing and managing Personalization sitemaps using JavaScript, adhering to the platform's library and standards.
3. Creating and customizing campaign templates, adapting global models or developing solutions from scratch.
4. Collaborating with marketing and development teams to integrate the platform with other systems, ensuring campaign effectiveness and continuity.
5. Monitoring campaign performance and proposing improvements to optimize results.
The ideal candidate will possess:
* Proven experience with Salesforce Marketing Cloud Personalization (Interaction Studio/Evergage).
* Skilled in developing Personalization sitemaps using JavaScript.
* Proficient in HTML, CSS, JavaScript, and TypeScript.
* Experience creating and customizing campaign templates.
* Strong teamwork skills with a results-oriented mindset.
Bonus qualifications include:
* Experience with Salesforce Marketing Cloud Engagement.
* Certifications in Salesforce Marketing Cloud Personalization.
* Developer certification in Salesforce Marketing Cloud Engagement.
We encourage applications from candidates who share our values of equality, diversity, and inclusion.