**Company Overview**:
Blue Orange Digital is a boutique data & AI consultancy that delivers enterprise-grade results.
We design and build modern data platforms, analytics, and ML/AI Agent solutions for mid-market and enterprise clients across Private Equity, Financial Services, Healthcare, and Retail.
Our teams work with technologies like Databricks, Snowflake, dbt, and the broader Microsoft ecosystem to turn messy, real-world data into trustworthy, actionable insight.
We're a builder-led, client-first culture that prizes ownership, clear communication, and shipping high-impact work.
**Position Overview**:
We're seeking a data-driven, full-stack B2B marketer with 3-5 years of progressive marketing experience to plan, execute, and optimize integrated campaigns that generate demand, accelerate pipeline, and strengthen our brand position.
You'll be a strategic partner to Sales— driving Account-Based Marketing (ABM) programs, demand generation strategies, and full-funnel digital campaigns that resonate with high-value target accounts.
This role blends strategy, execution, and analysis — perfect for a marketer who's just as comfortable in the weeds of campaign setup as they are mapping big-picture GTM plays.
**What You'll Do**:
Campaign Strategy & Planning
- Develop and execute a 12-month integrated marketing plan aligned with revenue goals.
- Translate strategy into clear campaigns, timelines, budgets, and measurable outcomes.
- Build and manage a full-funnel digital marketing strategy across inbound, outbound, and ABM channels.
- Identify high-value target accounts and create personalized, multi-touch programs to engage them.
Build the AI-Agent Marketing Workflow
- Collaborate with engineers/AI specialists to design an LLM/agent-powered workflow for research, list building, enrichment, content drafting, personalization, and routing.
- Connect the dots across HubSpot/Salesforce, paid platforms, and analytics to create a repeatable, scalable engine.
- Test, measure, iterate—ship improvements weekly.
Campaign Development & Execution
- Create compelling, audience-focused content (case studies, white papers, blogs, ad copy) for both technical and executive audiences.
- Execute ABM programs with targeted messaging and coordinated outreach for key accounts.
- Manage both online and in-person events, including webinars, trade shows, and partner marketing initiatives.
- Plan and run webinars, selective trade shows, and partner co-marketing that feed pipeline and shorten cycles.
Demand Generation & Optimization
- Own lead acquisition and nurture programs, leveraging segmentation, automation, and conversion optimization.
- Use A/B testing, audience segmentation, and funnel analysis to boost MQL-to-SQL conversion rates.
- Develop campaign dashboards, track KPIs, and deliver performance insights to inform future strategy.
Marketing Operations & Enablement
- Manage and optimize the marketing tech stack (HubSpot, Salesforce, Google Ads, LinkedIn Ads, analytics tools).
- Collaborate with Sales to align messaging, create enablement materials, and accelerate deal velocity.
- Monitor competitor positioning and market trends to refine campaigns and messaging.
- Manage agency and vendor relationships to ensure quality creative, content, and campaign support.
**What You'll Bring**:
- 3-5 years in B2B demand gen/ABM/integrated campaigns with a track record of revenue impact.
- Hands-on skill in HubSpot (or Marketo/Pardot), Salesforce, LinkedIn/Google Ads, GA, and A/B testing.
- Experience with ABM platforms (Demandbase, 6sense, Terminus) is a plus.
- Strong analytical chops you turn funnel data into action.
- Sharp writing and storytelling; comfortable crafting copy for both exec and technical audiences.
- Curiosity for AI + automation (e.g., LLMs/agents, workflow tools).
You don't need to be an engineer you need to have a builder mindset
**How We'll Work Together (Lean, Collaborative, Fast)**:
- Direct access to leadership.
Weekly working sessions with the CEO and Sales to set priorities and remove blockers.
- Tight feedback loops.
Small team, high autonomy, "ship and learn" culture.
- Real ownership.
You'll architect and iterate the marketing engine—not just run someone else's playbook.
**Why You'll Love It Here**:
- Impact > headcount.
Your work will be visible and decisive.
- Builder's playground.
Modern stack, technical teammates, space to invent.
- Growth path.
Prove it, then expand scope across brand, product marketing, and partnerships.
**Why Blue Orange Digital?
**
- Fully remote
- Unlimited PTO
- Professional development support
- Parental leave
- Flexible work hours
- A collaborative, remote-first culture that values innovation and results
**Salary**:$3,000-$4,000 USD Monthly
**Location**:Remote
Background checks may be required for certain positions/projects.
Blue Orange Digital is an equal-opportunity employer.