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Senior brand analyst - allergan aesthetics

São Paulo (SP)
Allergan Aesthetics
Anunciada dia 23 abril
Descrição

Company Description Allergan Aesthetics | An AbbVie Company Job Description Mission: Support the Marketing Manager in implementing the Brand Plan for the portfolio, communicate activities with the field team, and lead the execution of an end-to-end annual campaign. Key Responsibilities: - Assist the Product Manager in developing promotional activities and materials (visual assets, key messages, scripts, and advertising collateral) aligned with the brand plan for healthcare professionals and consumers; - Coordinate and communicate monthly promotional materials, ensuring timely delivery; - Lead an annual product campaign based on insights from healthcare professionals, internal product sales, and market trends; - Acquire in-depth knowledge of the product's scientific platform to effectively build brand strategies; - Understand customer segmentation to create effective brand promotional messaging; - Support the implementation of all marketing activities, including innovative tactics for holistic solutions, partnerships, and multichannel opportunities to strengthen campaigns and multi-stakeholder initiatives; - Collaborate with various cross-functional teams to ensure tactical execution of the brand plan (AMI, market access, digital, communications, medical, training, etc.); - Lead marketing events and the InField Team, enhancing engagement with healthcare professionals and clients through an excellent experience; - Ensure promotional materials are ready for each cycle in advance, following the company’s approval processes and compliance standards; - Support and participate in the development of the Strategic Marketing Plan; - Prepare promotional presentations; - Oversee the uploading and tracking of materials in the approval system, including reference review and monitoring; - Conduct monthly market analysis to identify insights, opportunities, and recommend solutions; - Monitor and present brand KPIs; - Accompany the InField team during client visits to understand field realities and propose improvements as needed; - Regularly monitor the use and effectiveness of field materials, recommending improvements to optimize the field team's performance; - Develop digital materials and innovative ideas, and liaise with agencies; - Perform market analysis and competitor research; - Manage the Brand Marketing budget, preparing expense control reports and maintaining purchase order records, including supplier information and values; - Handle administrative tasks related to contracts, purchase orders, and requisitions supporting product strategy; - Coordinate monthly brand cost control, proposing LBE adjustments when necessary to ensure budget accuracy; - Issue monitoring reports on inventory, budget, shipment of promotional materials, and related activities. Qualifications - Degree in Business Administration, Marketing, or a related field; - Marketing experience; - Advanced English proficiency. Additional Information AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community. Equal Opportunity Employer/Veterans/Disabled. US & Puerto Rico applicants seeking a reasonable accommodation, click here to learn more:

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