Job Description
Ollly Olly is seeking an exceptional senior web developer to spearhead the technical implementation of marketing campaigns and drive landing page optimization.
Key Responsibilities:
* Design, build, and deploy high-converting landing pages optimized for paid traffic from various advertising platforms.
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* Ensure accurate tracking setup across all campaigns, including meta tags, Google Analytics, conversion tracking, and retargeting audiences.
* Implement and troubleshoot complex tracking scenarios, including server-side tracking, UTM parameters, and multi-touch attribution.
* Optimize landing page performance for speed, mobile responsiveness, and conversion rates.
* Conduct A/B testing and implement rapid iterations based on campaign performance data.