Latin America PR Lead
Take charge of our public relations strategy in Latin America, elevating Cooler Master's visibility across key markets such as Brazil, Mexico, Argentina, and Chile.
You will oversee the execution of PR launches and ongoing brand activations—aligning local media, translating technical information into engaging stories, and ensuring consistent communication with global and regional marketing teams.
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Key Responsibilities
* Develop and execute a regional PR calendar and embargo plan; ensure alignment with global launches and LATAM sales priorities.
* Cultivate strong connections with top-tier tech and gaming editors, reviewers, and influencers across Portuguese and Spanish-speaking markets.
* Lead virtual and local events; manage press lists, invitations, materials, and post-event follow-ups.
* Manage sample allocation, delivery, and follow-up process with regional media outlets.
* Drive joint PR opportunities with distributors, e-commerce partners, and brand collaborators.
* Adapt global press materials for LATAM audiences to ensure cultural and linguistic accuracy.
* Track press coverage, analyze media performance metrics, and deliver post-launch summaries.
* Maintain compliance with embargoes, NDA terms, and authorized content usage.
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Required Skills & Qualifications
* Education: Bachelor's or Master's degree in Communications, Journalism, Marketing, or related field.
* Experience: 5–8+ years in tech, consumer electronics, or gaming PR across LATAM.
* Regional Expertise:
o Strong understanding of LATAM media ecosystem and regional communication styles.
o Existing relationships with major tech and gaming outlets.
* Language Skills:
o Fluent in English and either Portuguese or Spanish (bilingual proficiency preferred).
* Execution & Measurement:
o Strong organizational skills, ability to manage multiple launches.
o Familiarity with PR metrics such as share of voice and media reach.