Job Opportunity
This role entails producing high-volume ads for a direct-to-consumer beauty and wellness brand. The ideal candidate will possess experience with direct response video editing, proficiency in Premiere Pro or DaVinci Resolve, and expertise in creating engaging ads that drive conversions.
Responsibilities
* Transform raw creator footage, user-generated content clips, and b-roll into persuasive short-form ads (15-90 seconds) and video sales letters that convert cold traffic into buyers.
* Craft hooks that stop thumbs within the first 3 seconds using pattern interrupts, bold claims, visual glitches, kinetic typography, callout graphics, progress bars, and emoji reactions.
* Optimize pacing for platform algorithms (Meta 9:16, YouTube Shorts).
* A/B test visual approaches based on performance data.
Requirements
* Strong level of fluent English fluency (hard requirement).
* 2+ years editing for DTC/eCommerce brands (beauty, health, or supplements ideal).
* Portfolio demonstrating direct response ads that drove conversions (show us your winners).
* Expert-level proficiency in Premiere Pro or DaVinci Resolve + After Effects.
* Deep understanding of Meta/YouTube Shorts specs and algorithm-friendly editing patterns.
* Native fluency with UGC aesthetics (raw, authentic, relatable) vs. polished brand content.
* Proven ability to produce 8-12 ads per week without compromising quality.
* Ability to think critically and recommend new approaches, ad formats, and tools (outside the box).