To lead and execute the brand’s PR and digital share of voice strategy across both owned and earned channels. This role ensures alignment with the global communication strategy while responding quickly to local cultural moments, trends, and platform dynamics. The goal is to strengthen the brand’s digital presence, increase relevance, and foster authentic connections with the community through influencer activations and compelling social media storytelling.Responsibilities:
Assist in developing and implementing public relations strategies focused on increasing brand visibility.Collaborate with the marketing team to draft press releases and briefing materials for launches and key products.Align social media strategies with the broader marketing calendar and business goals.Ensure the brand’s voice and identity are consistently reflected across all platforms.Monitor and analyze media coverage across online publications, magazines, blogs, and social media, using available tools.Coordinate interviews, events, and product launches, ensuring efficient and successful execution.Build and maintain strong relationships with journalists, influencers, and other relevant stakeholders.Support public relations crisis management by responding promptly and effectively to media and public inquiries.Work closely with internal teams to ensure brand messaging is consistent across all external communications.Prepare performance reports to assess the impact of PR activities and identify opportunities for improvement.Requirements:
Bachelor’s degree in communications, Marketing, Public Relations, or a related field.Previous experience through internships or similar roles, preferably within the beauty or fashion industry.Excellent written and verbal communication skills with strong attention to detail.Strong understanding of social media culture, digital trends, and content performance metrics.Ability to manage multiple projects and deadlines simultaneously.Hands-on knowledge of media monitoring and data analysis tools.Familiarity with key concepts and trends in public relations and digital marketing.Proactive, creative, and results-driven mindset.Fluency in English, both spoken and written, is a plus.