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Lead generation digital marketing strategist

Americana
beBee Careers
Anunciada dia 16 junho
Descrição

Digital Marketing Manager Position

This role is for a seasoned digital marketing professional who can plan and execute a comprehensive digital marketing strategy with a focus on lead generation and hands-on execution across content, design, and campaigns.

The successful candidate will be responsible for driving high-quality lead generation through the strategic execution of all digital marketing efforts. This includes developing, managing, and optimizing full-funnel digital advertising campaigns across multiple platforms to achieve qualified lead generation goals, improve lead quality, and maximize ROI.

Additionally, the Digital Marketing Manager will implement email campaigns, retargeting, and automated workflows in ActiveCampaign to nurture leads, ensure accurate CRM data integration, and enable effective tracking for conversion optimization.

Responsibilities also include designing and producing brand-aligned marketing materials such as brochures, digital ads, product images, videos, and presentation decks to elevate brand perception and drive audience engagement.

Other key responsibilities include creating website content such as landing pages and product listings while supporting keyword research and SEO enhancements across the company website and partner platforms to improve search visibility and drive qualified traffic.

Finally, the Digital Marketing Manager will create, schedule, and publish content on social media, engage with audiences, and produce short-form video content to support organic growth, strengthen brand presence, and increase follower engagement.

The ideal candidate will have 5+ years of experience in digital marketing, with a mix of creative and performance-based work and a proven track record of generating qualified leads.

Key qualifications include proficiency in WordPress and landing page builders, solid understanding of SEO tools and analytics and tracking tools, hands-on experience with CRM platforms, and strong proficiency in Adobe Creative Suite.

Excellent written and verbal communication skills in English are essential, along with highly organized, detail-oriented time management, and follow-through. A passion for luxury travel, storytelling, and hospitality is a plus.


About the Role

* Develop, manage, and optimize full-funnel digital advertising campaigns across Meta, Google, LinkedIn, and other channels.
* Implement email campaigns, retargeting, and automated workflows in ActiveCampaign to nurture leads and enable effective tracking for conversion optimization.
* Design and produce brand-aligned marketing materials to elevate brand perception and drive audience engagement.
* Create website content such as landing pages and product listings while supporting keyword research and SEO enhancements.
* Create, schedule, and publish content on social media to support organic growth, strengthen brand presence, and increase follower engagement.


About the Ideal Candidate

* 5+ years of experience in digital marketing with a mix of creative and performance-based work.
* Proven track record of generating qualified leads.
* Proficiency in WordPress and landing page builders.
* Solid understanding of SEO tools and analytics and tracking tools.
* Hands-on experience with CRM platforms.
* Strong proficiency in Adobe Creative Suite.
* Excellent written and verbal communication skills in English.
* Highly organized, detail-oriented time management, and follow-through.


What We Offer

* Competitive compensation.
* Opportunity to shape the digital engine of a premium travel brand.
* Remote work flexibility with a collaborative, fast-moving team.
* Access to professional development, training, and growth within a luxury brand environment.

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