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Content operations specialist

Cabo Frio
Sofia Health
Anunciada dia 29 março
Descrição

Must Apply Online. Use Form below.
Company Description
Sofia Health is a U. S.-based wellness technology company and two-sided marketplace connecting people to trusted health and wellness professionals. We support providers with tools for visibility, scheduling, and bookings across therapy, coaching, fitness, nutrition, and integrative health.
We are hiring a Content Operations Manager to own how content and provider visibility are planned, organized, and distributed across email, blog, Linked In, social media, and podcast channels.
Role Description
The Content Operations Manager is responsible for managing content operations across all major channels and ensuring providers on the Sofia Health platform are consistently surfaced through structured, repeatable systems.
This role focuses on planning, coordination, prioritization, and execution flow — working with existing content, provider profiles, and internal team members to ensure content moves smoothly from planning to publication.
The role also involves leveraging data and analytics to refine content strategies, driving engagement, and ensuring operational efficiencies in content processes.
What You Will Do
Content & Provider Curation

Review and audit provider profiles on the Sofia Health platform
Organize providers by modality, topic, availability, and seasonality
Maintain a structured rotation system to ensure fair and consistent exposure
Select providers and content to feature based on campaigns and priorities Cross-Channel Content Management

Plan and coordinate content across:
Email marketing
Blog
Linked In
Social media
Podcast promotions
Build weekly and monthly content plans aligning providers, topics, and channels
Ensure content is accurate, current, and aligned across all surfaces Podcast & Media Coordination

Manage podcast promotion workflows, including:
Episode launch coordination
Provider or guest features
Cross-posting to email, blog, and social channels
Ensure podcast content is repurposed and distributed consistently Coordination & Execution Flow

Create clear content briefs, lineups, and timelines for:
Email upload and formatting support
Social scheduling support
Podcast and blog publishing
Manage handoffs between team members to ensure timely publication
Review scheduled content for accuracy, completeness, and coverage Lead Awareness & Performance Tracking

Monitor inbound interest generated from content
Flag provider-related leads and opportunities for follow-up
Track engagement and performance across channels
Identify patterns in what drives clicks, inquiries, and bookings Who You Are

Highly organized and detail-oriented
Comfortable managing content across multiple channels at scale
Strong written English (professional working proficiency)
Process-driven and systems-oriented
Able to prioritize independently and manage recurring workflows
Clear communicator who keeps work moving across teams Qualifications

Content development and management skills, including the ability to write, edit, and optimize engaging and impactful content
Proficiency in content strategy and workflow management, as well as experience with content management systems (CMS)
Strong analytical skills with an ability to interpret data and apply insights to enhance content performance
Experience in collaborating with cross-functional teams, including marketing, design, and product teams
Strong organizational and project management skills, with an ability to manage multiple priorities in a fast-paced environment
Knowledge of SEO, digital marketing principles, and content optimization best practices
Bachelor's degree in Communications, Marketing, Journalism, or a related field
Experience in the health or wellness industry is highly desirable Apply Online: https://airtable.com/appcx ZCAE7co B80 YV/pag U1o70 XP4mull Gm/form

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