Web Performance Analyst
We are looking for a skilled Web Performance Analyst to join our team and help us optimize the performance of our websites.
About the Role:
This is an exciting opportunity for a detail-oriented professional to analyze user behavior, track key website metrics, and provide actionable insights to improve MQL generation and conversion rates.
The ideal candidate will be responsible for analyzing website performance, interpreting data from tracking tools, setting up web events based on business objectives, and developing dashboards to provide real-time insights into website performance.
Key Responsibilities:
* Analyze and report on website performance, focusing on conversion rates, form submissions, and user engagement.
* Interpret data from website tracking tools (Google Analytics, VWO, Hubspot).
* Set up and ideate for web events based on business objectives.
* Develop and maintain dashboards to provide real-time insights into website performance and translate data into clear, actionable recommendations for the marketing team.
* Conduct A/B testing analyses (VWO and Hubspot).
* Perform one-off analysis for key initiatives like Back Friday campaign, promotions, product launches, website migrations to measure effectiveness.
* Identify and analyze different audience segments to improve targeting and personalization.
* Work closely with stakeholders to ensure that tracking plans are in place for all key user behaviors.
* Collaborate with the content team to provide data-driven insights that inform content creation and optimize engagement from key user segments.
Required Skills and Qualifications:
* 3+ years experience in web analytics, digital marketing, or CRO roles.
* Proficiency in Google Analytics (GA4), Google Tag Manager, Looker Studio, or other web analytics platforms.
* Ability to build dashboards and reports using Looker, Tableau, Superset or similar tools.
* Experience with A/B testing tools like Google Optimize, VWO, or Optimizely.
* Experience with Hotjar, Clarity, or other user behavior tracking tools.
* Experience working in a fast-paced, dynamic environment.
Benefits:
* Healthcare insurance so you can focus on what matters.
* Wellness that works for you – from gym memberships to mental health support, we've got you covered.
* Time off that counts – whether it's a vacation, your birthday, or just a day to recharge, we believe in balance.
* ESOP (Employee Share Ownership Plan) after 6 months with us – because we believe in sharing our success.
Career Growth:
We're growing, and so can you. You'll find lots of chances to learn, develop, and explore new paths – whether within your team or through cross-functional projects.
A Truly Global Team:
Work with talented people from all over the world in a diverse and inclusive environment.
Flexibility That Works for You:
Remote work and flexible hours aren't just buzzwords here. While the extent of flexibility depends on your role and team, we value results over rigid schedules. Prefer an office setting? You're welcome at any of our hubs.
We Believe In:
* Focus on results – we're here to make an impact.
* Think like an owner – take responsibility, drive outcomes.
* Keep it simple, keep it lean – smart solutions over complexity.
* Be respectful and radically honest – openness builds trust.
* Learn and be curious – growth is part of the job.