Key Role
Drive the implementation of Loyalty and Marketing Automation platforms for LATAM markets. You will be the bridge between marketing teams and technical delivery groups, ensuring business needs are translated into clear, actionable features.
Detailed Responsibilities
1. Prioritize and own the product backlog for Loyalty and Marketing Automation initiatives.
2. Develop clear epics, user stories, and acceptance criteria; maintain documentation in Confluence.
3. Collaborate with global and local teams to deliver high-quality, scalable solutions.
4. Ensure data governance best practices and support integration with the Single Customer View (SCV).
5. Facilitate agile ceremonies and ensure timely, value-driven delivery.
Requirements
5–8 years' experience as a Product Owner, Business Analyst, or similar in marketing tech or CRM.
A strong grasp of Agile methodology and sprint management.
Familiarity with MarTech tools – CDPs, loyalty/promo engines, and automation platforms.
Excellent communication skills in English and Spanish or Portuguese.