As a Visual Creative Strategist, you will be responsible for developing emotion-led ad creative that drives growth through visuals and video-first concepts.
You will partner with editors and UGC creators to build, test, and scale high-converting video concepts for Meta.
* Create engaging storyboards and concise briefs for UGC creators/editors
* SOURCE AND MANAGE UGC CREATORS
* Work closely with editors to maximize thumb-stop, CTR, and CVR
* Develop and launch rapid tests, iterating based on performance metrics
The ideal candidate will have a proven track record of creating effective video ads, possess a strong sense of music selection and visual narrative, and be comfortable making data-driven decisions.
This is an opportunity for experienced professionals seeking a low-ego environment where clear briefs and fast iterations are encouraged.
Your responsibilities will include maintaining a swipe file of winning references, collaborating with designers/media buyers on weekly sprints, and coordinating whitelisting/influencer assets as needed.