The Role:
You will be responsible for :
* Research, write, and edit B2B content (blogs, press releases, case studies, white papers, articles) tailored to professional audiences.
* Generate original topic ideas and creative angles to keep content fresh, engaging, and relevant.
* Reframe and repurpose core messages into multiple formats without sounding repetitive.
* Translate complex, technical topics into engaging, clear, and actionable content.
* Ensure all content feels authentically human, not robotic or AI-generated.
* Support other marketing initiatives such as social media campaigns, email marketing, and general marketing projects as needed.
* Proofread and edit content for grammar, flow, and brand consistency.
* Apply SEO and digital best practices where relevant.
Ideal Profile:
* A content-first marketer who has a passion for writing and understands its role ina larger marketing plan.
* Someone who can switch between concise press releases, approachable blogs, and in-depth long-form pieces.
* A creative thinker who can find fresh ways to say the same thing without losing clarity or focus.
* A collaborator who can run independently with assignments while keeping work aligned with brand goals.
* Proven experience writing for United States B2B companies.
* Excellent command of English—grammar, nuance, and tone must be second nature.
* Ability to generate ideas and adapt messaging so that content remains engaging, varied, and audience-focused.
* Strong research skills; able to quickly grasp and explain industry-specific concepts.
* Experience producing content across multiple formats: short-form, mid-length, and long-form.
* Bonus: US insurance industry experience
What's on Offer?
* Opportunity within a company with a solid track record of performance
* Fantastic work culture
* Strong opportunities to progress your career