Digital Marketing Manager Position
We are seeking an experienced Digital Marketing Manager to join our team. The successful candidate will be responsible for driving high-quality lead generation through the strategic execution of all digital marketing efforts.
Key Responsibilities:
* Develop, manage, and optimize full-funnel digital advertising campaigns across Meta, Google, LinkedIn, and other channels to achieve qualified lead generation goals, improve lead quality, and maximize ROI.
* Implement email campaigns, retargeting, and automated workflows in ActiveCampaign to nurture leads, ensure accurate CRM data integration, and enable effective tracking for conversion optimization.
* Create website content such as landing pages and product listings while supporting keyword research and SEO enhancements across the company website and partner platforms to improve search visibility and drive qualified traffic.
* Manage and utilize BTSQ's image library for polished, on-brand visuals.
* Support special projects such as trade shows, partnership promotions, and seasonal campaigns.
Requirements:
* 5+ years of experience in digital marketing, with a mix of creative and performance-based work and a proven track record of generating qualified leads.
* Demonstrated success managing digital advertising campaigns across Meta, Google, and LinkedIn platforms.
* Proficiency in WordPress and landing page builders (e.g., Elementor or similar).
* Solid understanding of SEO tools (e.g., SEMrush or similar), SEO best practices, and analytics and tracking tools (Google Analytics 4, Tag Manager, UTM, Meta Pixel).
* Hands-on experience with CRM platforms (ActiveCampaign, HubSpot, Salesforce, Pipedrive, etc.), as well as email marketing and marketing automation.
* Strong proficiency in Adobe Creative Suite (Photoshop, InDesign, Premiere Pro preferred).
* Analytical mindset with the ability to turn performance data into actionable strategies.
Benefits:
* Competitive compensation.
* The opportunity to shape the digital engine of a premium travel brand.
* Remote work flexibility with a collaborative, fast-moving team.
* Access to professional development, training, and growth within a luxury brand environment.