Shopify CRO DeveloperLocation: RemoteCompensation: USD $1,800–$2,500/monthWorking Hours: 6 AM – 2 PM EST or at least 6 hours overlap within this windowOverviewWe're looking for a senior, hands-on Shopify expert to rebuild, optimize, and maintain a high-volume DTC storefront. Your work will directly impact conversion (goal: 0.85% → 1.6%+ in 90 days) and you'll collaborate with our CRO strategist, growth, and ops teams.This is a technical execution role — not strategy only.Core Responsibilities1. Front-End Shopify Development- Rebuild key templates (Home, Collection, PDP, Cart, Checkout) with a mobile-first, conversion-focused approach.- Implement CRO/UI enhancements: trust signals, sticky ATC, bundles, urgency, reviews, upsells, cart optimization.- Replace heavy apps with custom code when possible to increase performance + reduce cost.2. Speed & Performance Optimization- Bring load speeds under 2.5 seconds across top pages.- Remove theme bloat: unused scripts, oversized media, duplicate app calls.- Implement:- Code splitting- Minification + compression- Defer/async scripts- Lazy loading- Image optimization via Shopify CDN- Maintain a clean, version-controlled deployment workflow.3. Conversion & Funnel Optimization- Diagnose and fix checkout drop-offs + friction points (Shop Pay, PayPal, Prime, etc.).- Improve ATC rate, product discovery, clarity, and mobile usability.- Implement A/B testing variants from the CRO team or propose your own.4. Tracking, Instrumentation & Analytics- Configure and maintain GA4 event tracking (ATC, IC, upsells, search behavior, scroll depth, etc.).- Set up session recording and heatmaps (Hotjar or Clarity).- Interpret funnels with the team and provide actionable recommendations.5. Reporting & Communication- Weekly updates on:- Conversion rate trends- AOV impacts- Funnel drop-off changes- Site issues or speed regressions- Maintain clear documentation and async communication with product, ops, and design.Requirements- 3+ years building custom Shopify themes (Liquid, JSON, JS, CSS, Shopify APIs).- Proven results improving mobile conversion and checkout/speed performance.- Hands-on experience with Dawn/OS 2.0 custom theme development.- Strong frontend fundamentals: modular Liquid architecture, performance-first coding, clean components.- Deep Shopify optimization skills: theme speed improvements, app performance audits, and custom replacements for heavy apps.- Experience working with high-volume DTC brands.Nice-to-Have- Experience with CRO tools (Rebuy, Bundler, Zipify, Okendo, Stamped).- GA4 modeling, attribution & Shopify Pixel system.- Headless / Hydrogen experience.- Hotjar / Clarity usage for experience analysis.- Familiarity with Klaviyo event triggers.- Experience partnering with CRO strategists, designers, or A/B testing teams.