Join to apply for the Senior Paid Media Manager, Google role at Launch Potato3 days ago Be among the first 25 applicantsJoin to apply for the Senior Paid Media Manager, Google role at Launch PotatoWHO ARE WE?Launch Potato is a digital media company with a portfolio of brands and technologies.
As The Discovery and Conversion Company, Launch Potato is a leading connector of advertisers to customers at all parts of the consumer journey, from awareness to consideration to purchase.WHO ARE WE?Launch Potato is a digital media company with a portfolio of brands and technologies.
As The Discovery and Conversion Company, Launch Potato is a leading connector of advertisers to customers at all parts of the consumer journey, from awareness to consideration to purchase.The company is headquartered in vibrant downtown Delray Beach, Florida, with a unique international team across over a dozen countries.
Launch Potato's success comes from a diverse, energetic culture and high-performing, entrepreneurial team.
As a result, the company is always looking for like-minded teammates and partners.MUST HAVE:4+ years of hands-on experience planning, managing, and optimizing Google Ads campaigns (Search, Display, Demand Gen, Performance Max, YouTube)Proven ability to manage large-scale budgets and meet ROAS and revenue KPIs independentlyStrong analytical skills with experience using Looker, Tableau, or equivalent, plus Excel (Pivot Tables, Vlookups)Ability to write compelling ad copy and partner on creative asset developmentExceptional collaboration and communication skills across cross-functional teamsEXPERIENCE: Minimum of 4 years managing Google Ads campaigns; experience with multiple campaign types beyond Search; ability to report on and act upon campaign data independentlyYOUR ROLEDrive the growth and profitability of Launch Potato's paid media portfolio by leading the strategy, execution, and optimization of Google Ads campaigns across multiple channels and verticalsOutcomes (Performance Expectations):Take full ownership of pacing, reporting, and performance for all assigned Google Ads campaigns across channels (Search, Display, Demand Gen, Performance Max), ensuring campaigns meet daily, weekly, monthly, and quarterly goalsSource and manage creative assets, including ad copy and creative materials, for campaigns and maintain an organized asset library for future usePlan, launch, and optimize new campaigns with thoughtful strategy and clear measurable objectives, including targeting, bidding, and creative experimentationContinuously monitor campaign health, performing routine optimizations to drive higher CTR, reduce CPA, and increase ROASDocument all tests and campaign changes in a structured test log, sharing wins and learnings with both the Paid Media team and broader internal stakeholdersCollaborate closely with business leads, account managers, and the yield team to identify trends, provide performance updates, and surface headwinds or tailwinds that impact delivery and pacingUtilize competitive research and intelligence tools to understand vertical landscapes and identify areas for new growth and optimization opportunitiesBecome the internal subject matter expert on Google Ads strategy, owning full campaign life cycles and consistently seeking ways to grow spend efficiently while maintaining strong marginsCompetencies:Technical Mastery: Deep knowledge of Google Ads ecosystem; ability to optimize complex campaign structures independentlyAnalytical Problem-Solving: Leverage data to drive decisions, spot trends, and provide recommendations without requiring manager oversightOrganizational Skills: Manage multiple campaigns and shifting priorities within fast-paced deadlinesCollaboration & Influence: Work cross-functionally with internal stakeholders (yield, business leads, creative teams) to maximize campaign outcomesGrowth Mindset: Proactively pursue performance improvements and stay ahead of platform and industry trendsCommunication: Clear, concise updates and recommendations to peers and leadership; comfort operating in highly visible performance-driven environmentAdaptability: Thrive in a dynamic, test-and-learn environment with ever-evolving business prioritiesWant to make your impact in a profitable, high-growth company?
Apply now!Since day one, we've been committed to having a diverse, inclusive team and culture.
We are proud to be an Equal Employment Opportunity company.
We value diversity, equity, and inclusion.We do not discriminate based on race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.Seniority levelSeniority levelMid-Senior levelEmployment typeEmployment typeFull-timeJob functionJob functionMarketing and SalesIndustriesAdvertising ServicesReferrals increase your chances of interviewing at Launch Potato by 2xSign in to set job alerts for "Senior Media Manager" roles.Senior Performance Marketing Manager, GoogleWe're unlocking community knowledge in a new way.
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