Transform Your Career as a Paid Media Ad Copywriter.
Job Description
Craft high-performing copy across multiple digital channels. Leverage your expertise in performance metrics, audience behavior, and tone adaptation to drive conversions.
Responsibilities
* Write compelling copy for paid ads across various platforms, including Meta, TikTok, Google, and YouTube.
* Develop headlines, primary text, CTAs, scripts, and hooks that resonate with each platform's audience.
* Optimize messaging for different funnel stages (TOFU, MOFU, BOFU) to maximize conversions.
* Collaborate with designers and video editors to ensure cohesive creative execution.
You'll analyze performance metrics like CTR, CPA, ROAS, and conversion rate to refine your copywriting skills.
Qualifications
* 3–5 years of experience writing copy for paid media.
* Strong understanding of performance metrics and their impact on copy.
* Proven track record in direct response, lead generation, or performance marketing.
* Excellent command of English, with attention to detail and tone adaptation.