What You’ll Do for Us - Develop impactful and forward-thinking insights for operating unit, customer, and category-level digital business performance and opportunities, including industry/economic analysis, trend identification and impact sizing, and ad-hoc analysis. - Manipulate and analyze large data sets to distill actionable insights from data and convey findings to executive audiences - Create effective, scalable, and easy-to-understand reporting solutions, ensuring digital is well integrated into enterprise decision-making and performance management. - Partner with Platform Services to develop and automate reports, iteratively building and prototyping dashboards to provide insights at scale and support monthly and quarterly performance management routines. - Collaborate with cross-functional insights and analytics teams, Global, and Platform Services to develop a vision and roadmap for insights and analytics - Works closely with our bottling partners to activate in-market initiatives to experiment and learn how segmentation solutions can drive incremental business growth. - Collaborates with the strategy and insights community on linking consumer segmentation with market segmentation efforts to maximize efforts. - Builds an understanding of the channel and customer business model, needs and expectations and assess our opportunity to connect with these for un-parallel value creation - Develops an investment plan against identified strategic imperatives with financial analysis, breakeven and ROI estimations. - Collaborates and drives buy-in with the bottling team on the strategic imperatives and required investment plans, with aligned milestones and KPIs, as well as investment sharing arrangements. - Leads the development and implementation of specific incidence & frequency driving programs. - Leads key channel specific shopper/customer insight development to build a strong insights and analytics base for channel planning and execution - Drives the development of business case, and the launch of region-specific new product/package launches, new off-take driving programs, as well as, ensures the successful execution of national innovation projects. Qualification & Requirements - Bachelor’s degree in Marketing, Business Administration, Finance, or related field required - 5 years of experience in marketing, product marketing, analytics, and business intelligence. - Experience manipulating large datasets and generating insights using SQL, Alteryx, Google Analytics, etc. - Visualization expertise in tools like Tableau, Power BI, Looker, etc. - Experience in a cross-functional or highly matrixed organization - Experience having owned/shaped/led growth and marketing strategy for global product line. - Deep marketing expertise in market & customer insights, segmentation, product commercialization and branding - Ability to motivate and work well with diverse, global, and cross functional teams. What We Can Do For You - Iconic Brand: Work on the most recognized brand in the world and be part of developing the brands next chapter. - Exposure to World Class Leaders: Availability to global marketing leaders that will expand your network and exposure you to emerging digital platforms and marketing insights. - Creative Team Culture: Be inspired by the best brand leaders and agencies in the world, which creates a creative culture that supports taking risks and innovation. Skills: Leadership; Social Media; Sales Channel Development; Conversion Rate; Structured Query Language (SQL); Marketing Campaigns; Digital Advertising; Key Performance Indicators (KPI); Branding; Demand Generation; Media Buying; Channels Strategy; Product Commercialization; Marketing Strategies; Tableau (Software); Market Segmentation; Customer Insights; Alteryx; Microsoft Office; Strategy Development; Google Analytics; Microsoft Power Business Intelligence (BI); Marketing Insights Annual Incentive Reference Value Percentage:30 Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.