Marketing and Sales Analyst
Job Title: Marketing and Sales Analyst
Department: Marketing and Sales
Type of Contract: CLT | Full-time
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Job Description:
We are seeking a skilled Marketing and Sales Analyst to work at the interface between our marketing and commercial areas. This position will be responsible for planning and executing digital and offline marketing strategies, organizing trade fairs and events, supporting the sales team with materials and market intelligence, as well as preparing all order documentation and coordinating after-sales activities.
This role requires an analytical, creative, and results-oriented individual who can execute digital marketing campaigns with a focus on generating qualified leads. You will also support the sales team with support materials, presentations, and institutional content in coordination with our headquarters in Germany and the Americas region.
Your responsibilities will include:
* Executing digital marketing campaigns (email marketing, social networks, Google Ads, etc.) with a focus on generating qualified leads;
* Supporting the sales team with support materials, presentations, and institutional content in coordination with our headquarters in Germany and the Americas region;
* Planning and organizing events, fairs, and other promotional activities;
* Coordinating and documenting after-sales activities until complete delivery of machines to customers, including placing orders at headquarters, import follow-up, and commissioning.
We require a full university degree in Marketing, Administration, Communication, Advertising, or related areas. Previous experience in similar positions is necessary, with a minimum of 2 years of experience. You should have knowledge of sales funnels, inbound marketing, and demand generation techniques, as well as marketing automation and CRM tools.
A pro-active, organized, and results-oriented profile is essential for this role. Fluency in English (written and verbal) is required, and proficiency in German is an asset.