Role Overview: Media Buyer Specialist
We are seeking a seasoned media buyer to own and scale high-performing Google and YouTube ad campaigns. The ideal candidate will have a proven track record of growing ad spend, scaling performance with ROAS and CAC accountability, and staying up-to-date on platform updates and new ad formats.
Budget Management & Channel Scaling
Manage and optimize Google Ads engine to drive aggressive growth while maintaining strong performance metrics. Scale Google ad spend from six figures to multi-millions and build and grow YouTube as its own high-performing acquisition channel. Ensure efficient budget allocation across campaigns, balancing growth with disciplined ROI targets.
* Rapidly test and iterate on campaign strategies, creatives, and landing page combinations to drive performance improvements.
* Analyze daily campaign data to identify trends, diagnose performance issues, and uncover opportunities for growth.
Campaign Strategy & Execution
Own the full lifecycle of Google and YouTube ad campaigns, from planning and launch to optimization and scaling. Set up advanced audience targeting, keyword strategies, bidding models, and exclusions to drive high efficiency and profitability.
* Develop and execute both search and video strategies using Google Ads and YouTube Ads Manager.
* Partner with the creative team to ensure video scripts and visuals are optimized for YouTube's first 5 seconds and beyond.
Performance Optimization
Analyze campaign data daily to identify trends, diagnose performance issues, and uncover opportunities for growth. Optimize key metrics including CTR, CPC, ROAS, conversion rate, and CPA to drive performance improvements.
* Stay current on platform updates, policy changes, and new ad formats for Google and YouTube.
* Bring new strategies, trends, and tactics to the table that keep us ahead of the competition.
Responsibilities include:
* Budget management and channel scaling
* Campaign strategy and execution
* Performance optimization
Requirements:
* 5+ years running paid Google and/or YouTube campaigns
* Proven experience managing a minimum of $1 million dollars of ad spend in Google and YouTube
* Proven experience growing ad spend
* Proven track record of scaling performance with ROAS and CAC accountability
* Deep understanding of Google Ads platform, YouTube Ads, and audience segmentation
* Strong data literacy and ability to interpret performance metrics to drive decision-making
To succeed in this role, you should be comfortable working in a fast-paced, data-driven environment and have experience using tools like Google Ads Editor, Google Tag Manager, Looker Studio, etc. Familiarity with AI tools to streamline analysis or creative ideation is a plus.
About This Opportunity
This is a full-time, remote contractor role open to international candidates. Pay is competitive and based on experience, skill level, and geographic location.
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