Media Buyer Role
About the Role:
We are seeking an experienced Media Buyer to join our team. As a Media Buyer, you will be responsible for managing direct response campaigns on Meta for clients in the Financial Services verticals.
Key Responsibilities:
* Campaign Strategy and Oversight: Develop and manage paid media campaigns across Facebook Ads, ensuring they align with client goals and KPIs.
* Budget Management: Manage budgets efficiently, adjusting bids to maximize ROI and meet key performance indicators.
* Data Analysis and Optimization: Utilize campaign data to uncover trends and insights, optimizing for performance enhancement.
* Creative Optimization: Create and test creative assets, including ad copy and landing pages, to maximize conversion rates while adhering to brand positioning and guidelines.
* Industry Trend Monitoring: Stay up-to-date with the latest industry trends and platform updates to refine campaign strategies continuously.
* Cross-functional Collaboration: Work closely with cross-functional teams to ensure the success and vitality of campaigns.
* Performance Reporting: Report on key KPIs such as CPMs, CPULCs, CPLs, and CR, providing insights and recommendations to stakeholders.
Requirements:
* English speaker with excellent communication skills, both spoken and written.
* Experience in Facebook marketing, direct response marketing, or lead generation is a must.
* 2-3 years of relevant experience in a similar position.
* Experience in copywriting is a plus.
* Ability to work independently and handle deadlines.
About You:
We are looking for someone who is analytical, creative, proactive, and optimistic. If you have a passion for data-driven decision making and a desire to stay ahead of the curve in terms of industry trends, we encourage you to apply.