Job Title: Salesforce Marketing Cloud Expert
About the Role
We are seeking a skilled professional to design and execute automated and personalized campaigns focused on engagement and conversion using Salesforce Marketing Cloud.
This role involves developing strategies to connect marketing initiatives with business performance, leveraging analytical insights and a focus on scalability.
Your Key Responsibilities
* Design and automate communication journeys (email, SMS, push, etc.)
* Perform customer segmentation based on behavior, profile, or consumption
* Develop personalized campaigns that drive engagement and conversions
* Analyze campaign performance and propose continuous improvements
* Collaborate with marketing and data teams to drive data-based strategies
Requirements
* Proven experience with Salesforce Marketing Cloud (Automation Studio, Journey Builder, Email Studio)
* Previous experience in the telecommunications sector is a plus
* Knowledge of data analysis and marketing metrics
* Growth-oriented mindset focused on testing and optimization
Seniority Level and Job Type
Mid-Senior level, Full-time
Job Function and Industries
Information Technology, IT Services and IT Consulting