Lead WordPress Developer & Landing Page Team Lead
As a seasoned web developer, you will spearhead the creation of high-converting landing pages optimized for paid traffic from various platforms.
* Design and implement pixel-perfect landing page experiences across devices and browsers.
* Oversee the technical execution of marketing campaigns from concept through launch.
* Verify accurate tracking setup, including Meta Pixel, Google Analytics, conversion tracking, and retargeting audiences.
* Implement complex tracking scenarios, such as server-side tracking, UTM parameters, and multi-touch attribution.
* Optimize landing page performance for speed, mobile responsiveness, and conversion rates.
HubSpot Integration & Data Management:
* Develop seamless integrations between landing pages and HubSpot CRM.
* Ensure accurate lead capture, form submissions, and data synchronization.
* Validate proper lead source attribution and campaign tracking in HubSpot.
* Create custom workflows and automations to support campaign objectives.
Technical Leadership & Team Management:
* Lead and mentor a team of developers.
* Manage workload distribution across multiple concurrent projects and campaigns.
* Establish development standards, quality assurance protocols, and best practices.
* Conduct code reviews and provide technical feedback.
Quality Assurance & Risk Management:
* Implement rigorous QA processes before campaign launch.
* Verify tracking mechanisms function correctly across devices and browsers.
* Maintain detailed documentation of tracking implementations and technical specifications.
* Proactively identify and resolve potential issues before they impact campaign performance.