Scale High-Converting Google & YouTube Ads
Hiring a seasoned performance-driven strategist to own and scale high-converting campaigns on Google and YouTube.
This role requires a strategic thinker who can manage and optimize a large-scale search engine account, while launching YouTube as a standalone acquisition channel.
The ideal candidate will have 5+ years of experience running paid Google and/or YouTube campaigns, with a proven track record of scaling performance with ROAS and CAC accountability.
We're looking for someone who is comfortable writing or editing ad copy for performance, not just branding, and has experience using tools like Google Ads Editor, Google Tag Manager, and Looker Studio.
About the Role
* Campaign Strategy & Execution
* Own the full lifecycle of Google and YouTube ad campaigns—from planning and launch to optimization and scaling.
* Execute both search and video strategies using Google Ads and YouTube Ads Manager.
* Set up advanced audience targeting, keyword strategies, bidding models, and exclusions.
* Build and manage campaigns across multiple products and funnels, ensuring high efficiency and profitability.
* Budget Management & Channel Scaling
* Manage and optimize a large-scale Google Ads engine.
* Take ownership of scaling Google ad spend from six figures to multi-millions while maintaining strong performance metrics.
* Build and grow YouTube as its own high-performing acquisition channel.
* Ensure efficient budget allocation across campaigns, balancing aggressive growth with disciplined ROI targets.
* Performance Optimization
* Analyze campaign data daily to identify trends, diagnose performance issues, and uncover opportunities.
* Optimize key metrics including CTR, CPC, ROAS, conversion rate, and CPA.
* Rapidly test and iterate on creatives, headlines, calls to action, and landing page combinations.
* Creative & Funnel Collaboration
* Partner with the creative team to ensure video scripts and visuals are optimized for YouTube's first 5 seconds and beyond.
* Provide feedback on hooks, visual pacing, and CTA integration based on performance data.
About You
* 5+ years of experience running paid Google and/or YouTube campaigns.
* Proven experience managing a minimum of $1 million dollars of ad spend in Google and YouTube.
* Proven experience growing ad spend.
* Proven track record of scaling performance with ROAS and CAC accountability.
* Deep understanding of Google Ads platform, YouTube Ads, and audience segmentation.
* Strong data literacy and ability to interpret performance metrics to drive decision-making.
* Experience with attribution models and tracking setups (GA4, UTMs, etc.).
* Comfortable writing or editing ad copy for performance, not just branding.
* Self-starter who thrives in a fast-paced, data-driven environment.
* Experience using tools like Google Ads Editor, Google Tag Manager, and Looker Studio.
What We Offer
* Competitive pay based on experience, skill level, and geographic location.
* Full-time, remote contractor role open to international candidates.
* Must be fluent in English (read/write/speak).
* Willingness to work US time zones, regardless of geographic location.
This role is a great opportunity for a skilled professional to take their career to the next level and make a significant impact on our business.
],