Get AI-powered advice on this job and more exclusive features.Direct message the job poster from KeetaProduct Manager, Marketing & Promotional Tools (Consumer Side)ResponsibilitiesLead the product design and iteration of marketing tools such as coupons, discounts, membership programs, and group ordering.Co-develop a self-service marketing platform for merchants in collaboration with BD and operations teams, that balances platform subsidies and merchant ROI.Build marketing strategy evaluation models and propose data-driven tactics based on user segmentation and demand elasticity.Monitor promotional strategies, subsidy policies, and cost structures to develop differentiated competitive advantages.Qualifications3–8 years of experience in internet-based marketing or growth products, with at least 1 year at a major food delivery or local services platform.Familiar with common promotional mechanisms in e-commerce or local services, with a systematic understanding of subsidy costs, user acquisition, and retention.Proficient in pricing strategies, tiered subsidies, and user lifecycle operations, with the ability to productize marketing tactics and quantify results.Strong data-driven mindset; capable of independently conducting user segmentation, campaign attribution, and performance reviews.Excellent communication and cross-functional coordination skills; able to work closely with BD, operations, legal, data teams, and more.Seniority levelSeniority levelMid-Senior levelEmployment typeEmployment typeFull-timeJob functionJob functionMarketing and Product ManagementIndustriesInternet Marketplace PlatformsReferrals increase your chances of interviewing at Keeta by 2xSign in to set job alerts for “Product Manager” roles.Manager, Product Management LAC-R-245365We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
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