**Work Location**:
São Paulo, SP
Ferrero is a family-owned company with a truly progressive and global outlook and iconic brands such as Nutella®, Tic Tac®, Ferrero Rocher®, Raffaello®, Kinder Bueno® and Kinder Surprise®. As the love for our brands continues to grow, so too does our global reach. Represented in 55 countries, with products sold in more than 170, the Ferrero Group is loved by generations around the world. The secret to our global success? Nearly 35,000 dedicated employees who celebrate care and quality to craft a business, careers and brands we are proud of. Join us, and you could be one of them.
**Diversity Statement**:
Ferrero is committed to building a diverse and inclusive culture in which all employees feel welcomed and appreciated and have the same opportunities. We believe all of our people are equally talented in their own way. In nurturing the curiosity and natural abilities of our employees, we provide them, generation after generation, the means to succeed personally and professionally, enabling them to craft their journey at Ferrero. The diversity of our talents is what makes our work environment multicultural, innovative and highly rewarding.
**About the Role**:
Lead Brand development in a Business Unit by defining and implementing a brand strategy plan and manage the daily implementation to deliver business results. Identify sinergies in the region by working closely with other Bus brand managers. Harmonize & guide the implementation of the brand strategy and key regional projects across the different markets of the region, developing campaigns and execution guidelines, as well as lead region innovation projects, balancing between regional harmonization and local nuances.
**Main Responsibilities**:
BUSINESS MANAGEMENT - LOCAL BU ONLY - BRAZIL
- Monitor Sales, Market and Consumer KPI, on a regular basis and propose action plans to achieve results
- Active participation and responsibiliy on local S&OP
- Responsible for Brand P&L in Brazil
- Drives the gap analysis versus budget targets under year and suggests corrective measures and / or budget reviews (SAF 0, 1, 2)
- Estimulates cross region sharing of learning and opportunities
RESEARCH
- Proposal and follow up researches with CSU team (LOCAL) ( e.g. studies such as Comms pre and post test, BVC, performance of new packaging, U&A, commercial quality, assortment, pricing, innovation).
- Makes sure relevant learning for the category is spread across the region.
TEAM MANAGEMENT
- Guides & motivates the team towards excelence in execution following ferrero guidelines.
- Develop team capabilities through clear actions, ensuring a strong succession plan.
Consolidated experience in FMCG brand management with clear project management / brand positioning building knowledge, consumer research, Nielsen, P&L and leadership in working with communication, media, promotion and PR agencies. Strong skills in leadership, persuasion, presentation, communication, analysis and strategic thinking. Ability to overcome barriers, to share knowledge and to develop strong teams. Should be able to work in a complex environment (multi-countries) and translate complexity into simple strategy.
**Who we are looking for**:
Solid experience as Brand Manager in multinational companies, having had the opportunity to develop Brand Plans, Communication Campaigns and innovation projects leadership;
University degree (Bachelor) in marketing or other;
Fluent in Portuguese and English. Spanish is a plus;
Skills developed in brand management and development, analytical skills, media management and use, project management, strategic vision and team leadership.
**How to be successful in the role and at Ferrero**:
Consumers, quality and care are at the heart of everything we do. So, to be successful at Ferrero, you’ll need to be just as consumer and product centric as we are - dedicated to crafting brilliant results for consumers around the world.
Requisition ID
43704
Job function
Marketing
Country
Brazil
City
São Paulo