Step into a pivotal Senior Product Manager position, leading the launch and growth of a key cardiovascular brand in the retail and pharmacy channel. This role blends strategic thinking with hands‑on execution, using data, digital tools and cross‑functional collaboration to shape how patients access and adhere to life‑changing therapies. Ready to turn insights into action and make every campaign count?
Accountabilities
Lead the end‑to‑end launch strategy for the retail channel, defining positioning, value proposition, brand architecture, market and geo segmentation/prioritization, and commercial targets.
Own retail brand management by designing and executing demand plans for the pharmacy channel (prescription and pharmacy‑driven), driving sell‑in and sell‑out activation, and building an integrated promotional calendar with trade marketing.
Drive promotional excellence by leading the omnichannel promotional plan (face‑to‑face and digital), ensuring robust scientific messages, high‑quality materials, and optimal frequency and reach by customer segment.
Build and manage distribution and retail partnerships, negotiating and coordinating with distributors and pharmacy chains/associations (sell‑in, discounts, commercial agreements) to secure availability, rotation, visibility, and planogram execution.
Integrate closely with Access and Regulatory teams to ensure compliance and label/indication alignment, partnering on patient access, copay/PSP programs, and fast inclusion in lists and policies.
Define KPIs and a learning cadence (IQVIA, sell‑out data, store audits, brand recall/ATU), manage forecasting and S&OP, and continuously optimize performance levers in realtime.
Shape HCP engagement and education by collaborating with Medical, Sales, and Digital to build awareness and recommendation among cardiologists, internists, and primary care physicians, with a focus on appropriate use and adherence.
Lead cross‑functional squads (Sales, Medical, Access, Trade, Digital, Finance) and manage agencies/partners, ensuring clear governance, on‑time delivery, and disciplined budget management.
Champion innovation and digital by embedding data tools, advanced segmentation, geo‑targeted campaigns, and CRM to maximize ROI in the retail channel.
Safeguard compliance and ethics by ensuring all initiatives align with legal requirements and pharmaceutical industry standards.
Essential Skills & Experience
Bachelor’s degree in Business, Marketing, Economics, Pharmacy, or related fields.
5+ years of experience in pharmaceutical marketing, with a proven track record in launches and brand management in the retail/pharmacy channel.
Strong command of market data and tools (e.g., IQVIA, sell‑in/sell‑out, ATU) and experience with forecasting and P&L management.
Therapeutic area experience in cardiovascular/metabolic diseases, preferably hypertension or related areas.
Negotiation experience with pharmacy chains/distributors and hands‑on trade marketing execution.
Cross‑functional project leadership, with a focus on execution, prioritization, and agency management.
Executive communication skills in Portuguese.
Advanced/Fluent English required (written and spoken) for regional/global interactions and agency management.
Solid knowledge of, and strict adherence to, pharmaceutical industry compliance standards.
Desirable Skills & Experience
Experience leading retail launches that combine digital activation with in‑store excellence.
Proven ability to translate complex clinical data into clear value propositions for pharmacists and HCPs.
Strong analytical mindset with experience running test‑and‑learn experiments across channels.
Familiarity with omnichannel journey design for both HCPs and patients.
Comfort working in fast‑paced environments with multiple stakeholders and changing priorities.
Ability to influence senior stakeholders using clear narratives supported by data.
Experience collaborating with regional or global teams on brand strategy or toolkits.
AstraZeneca embraces diversity and equality of opportunity. We are committed to building an inclusive and diverse team representing all backgrounds, with as wide a range of perspectives as possible, and harnessing industry‑leading skills. We believe that the more inclusive we are, the better our work will be. We welcome and consider applications to join our team from all qualified candidates, regardless of their characteristics. We comply with all applicable laws and regulations on non‑discrimination in employment (and recruitment), as well as work authorization and employment eligibility verification requirements.
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