Marketing Professional Sought for Healthcare Initiative
We are looking for a senior marketing specialist to help us connect doctors with underserved communities. This role involves using marketing as a force for change by helping attract the right doctors to the communities that need them most and boosting their visibility and reputation.
About the Role
The successful candidate will work closely with our recruitment and strategy team to design and implement strategic marketing campaigns aimed at attracting qualified doctors to underserved regions. They will also lead efforts to build the visibility and trust of doctors in these communities through localized marketing.
Responsibilities
* Designing and executing localized marketing strategies to attract doctors and patients to underserved communities
* Collaborating with recruitment and client teams to understand doctor profiles, community needs, and positioning strategies
* Running digital paid campaigns to build awareness and trust
* Managing content creation with a focus on human-centered storytelling
* Establishing marketing processes and systems that can be replicated across multiple regions and healthcare organizations
* Measuring and optimizing campaigns based on data
Requirements
* 5+ years experience in marketing
* Good level of English language proficiency (main work language serving North American clients)
* Experience in marketing agencies or start-ups
* B2B + B2C experience
* Entrepreneurial mindset
* Passion for healthcare, purpose-driven work, or community building
* Flexibility with working hours