Job Title: Digital Tag Management Specialist
About This Role
We are seeking a highly skilled Digital Tag Management Specialist to join our team. In this role, you will be responsible for implementing effective campaigns that optimize for performance and comply with industry standards.
Key Responsibilities:
* Implement tags, establish MMP integrations, and resolve any technical difficulties related to ad delivery and campaign performance measurement.
* Oversee the implementation of any new platforms utilized for tracking performance.
* Architect and implement a comprehensive solution that enables the ability to organize and monitor how each platform integrates with others.
* Collaborate with product teams to define and understand KPIs and translate desired KPIs to identify which pages need to be pixeled and what data is needed to deliver desired measurement.
Requirements:
* Bachelor's degree in computer science, information technology, or a related field.
* 3-5+ years of experience in ad operations.
* Hands-on experience implementing and troubleshooting pixel implementation across various site environments and tag management platforms such as GTM and Tealium, and within MMPs such as AppsFlyer and Branch.
* Strong understanding of digital ad trafficking processes, ad serving technologies, and industry standards.
* Expert in Google Analytics.
* Excellent problem-solving skills and a drive to see projects through to completion.
What We Offer:
We offer a dynamic work environment and opportunities for growth and development. If you are passionate about working in a fast-paced and innovative environment, please apply for this exciting opportunity.