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We read every single one. If you're serious about performance marketing and obsessed with CAC, you'll love this.
And now, autobrush.
autobrush is an ADA-accepted and clinically proven u-shaped toothbrush. It’s a brand built on innovation, disruption, and unmatched quality. We are obsessed with our customers, passionate about learning, and known for quick pivots in a fast-paced DTC environment. We are a self-funded, bootstrapped startup with high standards, and we expect the same from you.
autobrush is and will remain a fully remote company with a culture that values autonomy, ownership, and impact. We are equally obsessed with your experience as a part of this team.
About the Role:
autobrush is on a mission to revolutionize oral care, and we’re looking for a Senior Performance Marketing Manager to own, scale, and optimize our paid growth engine, with total clarity on CAC and contribution margin.
This isn’t just about managing campaigns. This is about owning CAC economics across Meta, Google, and beyond — by working across teams to guide creative strategy, funnel testing, and growth experimentation. You won’t be doing everything solo, but you will be the one making sure it all moves.
You are:
* A senior media buyer who can confidently scale Meta accounts to $20k+/day
* A creative strategist who knows that the hook makes or breaks the ROAS
* A funnel hacker who understands how ads, landing pages, and offers stack together
* A data junkie who gets attribution, contribution margin, and payback windows
* A growth architect who sees paid social as just one lever in a much bigger machine
You will:
* Scale paid media profitably (working closely with Cori and the growth team)
* Launch banger creative (orchestrating freelancers, creators, and AI tools)
* Build and iterate funnels that unlock higher AOV and LTV (partnering with our CRO team)
* Treat CAC like it's your P&L (because you own the outcomes, not every execution)
* You'll be the conductor of the growth machine — accountable for performance while leveraging our CRO team, creative partners, and AI tools to execute at scale.
This is a high-impact, high-accountability role. You’ll be expected to move fast, test fearlessly, and own the economics of paid acquisition.
What You’ll Need to Be Great Here
* Deep Meta experience. You’ve scaled accounts to $20k+/day. You’re fluent in attribution realities and can build and optimize winning structures from scratch. Bonus:
You’ve run Google/YT too.
* Creative-first mindset. You know creative is the biggest growth unlock. You’ve written briefs, launched UGC, tested static vs. video, and can spot a hook that’ll scale.
* Funnel building instincts. You’ve run listicles, VSLs, and whitelisting campaigns, and you understand how landing pages and offers work together to drive conversion and AOV.
* CAC & LTV fluency. You don’t just track ROAS—you model CAC scenarios, contribution margin, payback periods, and downstream monetization. You live to lower CAC—or raise it, when the funnel and AOV justify it.
* Data fluency. You can’t sleep if you don’t know your CTR, CPA2C, CVR, MER, and LTV/CAC. You know how to interpret data and use it to fuel the next round of creative and funnel testing.
* Testing rigor. You care about statistical significance, know how to structure clean tests, and build dashboards that reflect true business performance—not just platform metrics.
* Execution operator. You ship fast. You track what’s tested, document what’s working, and brief what’s next without needing to be told twice.
* Team builder & orchestrator. You know when to execute and when to delegate. You’ve scoped, vetted, and managed freelancers, agencies, and contractors—ensuring quality and speed without compromise.
* AI-powered operator. You use Claude, ChatGPT, Shopify Sidekick, Motion, or other tools to 10x your output. From creative briefs to performance insights and ad copy variations—you treat AI as a co-pilot, not a gimmick. Prompt engineering is baked into your workflow. If you're still doing everything manually in 2025, this isn’t the role for you.
Key Responsibilities
Paid Acquisition & Scaling
* Own and scale our paid media channels (Meta first, YouTube/Google/TikTok/Pinterest next)
* Optimize audience structures, placements, and budgets to hit CAC and LTV goals
* Collaborate on offer testing that unlocks higher AOV and CAC flexibility
* Work cross-functionally with CRO and design to align funnels, PDPs, landing pages, and upsells
Creative & Funnel Strategy
* Source, vet, and manage specialized talent (creative strategists, video editors, UGC creators, landing page designers/devs) to scale execution without compromising quality
* Build and manage a high-velocity creative testing pipeline
* Lead hypothesis-driven testing across hooks, angles, formats, and messaging
* Develop and test funnel variants (listicles, advertorials, quiz flows, direct-to-cart)
* Use AI tools to generate creative variations, analyze competitor ads, and identify emerging trends
* Build prompt libraries that turn AI into your personal growth assistant
* Train AI on our brand voice to scale copy production without losing quality
CAC Reporting & Attribution Analysis
* Build dashboards tracking CAC, MER, payback windows, and blended LTV
* Model performance scenarios and make recommendations on spend and channel allocation
* Analyze attribution data, cohort metrics, and survey insights to guide strategy
* Present performance insights and creative learnings to leadership weekly
* Leverage AI to analyze complex data sets and surface non-obvious optimization opportunities
Who You Are:
You think like a creative strategist and act like a performance operator. You’re as comfortable writing a hook test matrix as you are analyzing ad-level AOV. You thrive in high-growth chaos and crave ownership. You know that one great ad, one killer funnel, or one AOV-boosting bundle can unlock the next $1M in revenue.
You’ve scaled real DTC brands with real P&L pressure.
You own outcomes, not tasks. You know when to execute yourself and when to bring in the right freelancers, creators, or partners to get the job done fast and right.
Most of all:
you treat CAC like your P&L.
Why This Role is Unique:
* You’ll have autonomy and ownership over one of the most important levers in the company
* You’ll work alongside a Head of Growth who’s world-class (and who you may one day replace)
* You’ll scale a brand that’s changing the game in oral care and outcompeting funded giants
* You’ll define and execute the playbook that lets autobrush outspend every competitor
* You’ll be given room to test, learn, and move fast, without red tape
* You’ll collaborate directly with creative, CRO, and media partners, but you’ll be the one connecting the dots and calling the plays.
What Makes Us Special
* We care. We’re obsessed with our customers and the details that impact their experience
* We take responsibility. We own our wins, mistakes, and everything in between
* We solve problems. Challenges excite us—we find solutions, not excuses
* We prioritize people. Relationships come first. We build trust, not just transactions
Why Join Us
* Shape the growth engine of a disruptive, high-growth oral care brand
* Work in a fast-paced DTC team where ideas turn into results—fast
* Own a performance marketing role with real impact and real scale
* Be part of a self-funded company that thinks and executes like a rocketship
Ready to apply?
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