About the Role
Cooler Master is a global computer hardware manufacturer founded in 1992.
The company is known for its award-winning PC components, including cases, power supplies, cooling solutions, and accessories.
It serves as an OEM partner to major technology brands worldwide.
The company has grown steadily through a strong focus on innovation, design, and user-driven product development.
Headquartered in Taipei, it operates manufacturing facilities in China and maintains regional offices across the globe.
Main Responsibilities
* Develop and execute a PR plan for Latin America (LATAM) to elevate the company's visibility across key markets such as Brazil, Mexico, Argentina, and Chile.
* Cultivate connections with top-tier tech and gaming editors, reviewers, and influencers across Portuguese and Spanish-speaking markets.
* Lead virtual and local events; manage press lists, invitations, materials, and post-event follow-ups.
* Manage sample allocation, delivery, and follow-up process with regional media outlets.
* Drive joint PR opportunities with distributors, e-commerce partners, and brand collaborators.
* Adapt global press materials for LATAM audiences to ensure cultural and linguistic accuracy.
* Track press coverage, analyze media performance metrics, and deliver post-launch summaries.
* Evaluate consistent application of embargoes, NDA terms, and authorized content usage.