Senior Web Development Lead
The ideal candidate will be responsible for overseeing a team of skilled WordPress developers, ensuring the successful execution of multiple projects while maintaining exceptional standards.
1. Landing Page Development & Campaign Execution:
* Create high-converting landing pages optimized for paid traffic from Meta, Google, and other advertising platforms.
* Lead the technical implementation of marketing campaigns from concept through launch.
* Verify accurate tracking setup across all campaigns, including Meta Pixel, Google Analytics, conversion tracking, and retargeting audiences.
* Solve complex tracking scenarios including server-side tracking, UTM parameters, and multi-touch attribution.
* Optimize landing page performance for speed, mobile responsiveness, and conversion rates.
2. HubSpot Integration & Data Management:
* Develop seamless integrations between landing pages and HubSpot CRM.
* Evaluate accurate lead capture, form submissions, and data synchronization.
* Validate proper lead source attribution and campaign tracking in HubSpot.
* Create custom workflows and automations to support campaign objectives.
* Resolve data discrepancies and ensure marketing attribution accuracy.
3. Technical Leadership & Team Management:
* Mentor and lead a team of two WordPress developers.
* Conduct code reviews and provide constructive technical feedback.
* Create project timelines and ensure on-time delivery of campaign assets.
* Serve as the escalation point for complex technical challenges.
4. Quality Assurance & Risk Management:
* Implement rigorous QA processes before any campaign launch.
* Test all tracking mechanisms are functioning correctly across devices and browsers.
* Maintain detailed documentation of tracking implementations and technical specifications.
* Proactively identify and resolve potential issues before they impact campaign performance.
* Ensure compliance with privacy regulations in all tracking implementations.