About Our Marketing Role
We are seeking a highly skilled Marketing Specialist to join our team and help us make a real difference in the lives of doctors and patients. As a key member of our mission-driven marketing agency, you will play a critical role in helping us connect healthcare professionals with underserved communities.
Your primary responsibility will be to design and implement strategic marketing campaigns aimed at attracting qualified doctors to these regions. You will work closely with our recruitment and strategy teams to identify key messaging angles, leverage data to highlight regional demand, and craft compelling narratives that resonate with purpose-driven physicians.
Once doctors are placed, you will lead efforts to build their visibility and trust in the community through localized marketing. Your work will help them launch with confidence, build a steady flow of patients, and establish long-term relationships.
Key Responsibilities:
* Design and execute localized marketing strategies to attract doctors to work in underserved communities
* Design and execute localized marketing strategies to attract patients to newly settled doctors and healthcare organizations
* Collaborate with recruitment and client teams to understand doctor profiles, community needs, and positioning strategies
* Run digital paid campaigns (Meta, Google, LinkedIn, etc.) to build awareness and trust
* Manage content creation (bios, testimonials, practice spotlights, ads, video assets) with a strong focus on human-centered storytelling
* Establish marketing processes and systems that can be replicated across multiple regions and healthcare organizations
* Measure and optimize campaigns based on data: patient sign-ups, website visits, cost per acquisition, and more
Requirements:
* 5+ years of experience in marketing
* Good level of English (main work language serving North American clients)
* Experience in marketing agencies or start-ups
* B2B + B2C experience
* You have an entrepreneurial/business mindset
* A passion for healthcare, purpose-driven work, or community building
* You can be both hands-on/technical as well as manager
* You are flexible with working hours
* Hands-on experience with Meta Ads Manager, WordPress/HTML, and analytics platforms
About Us:
We are a purpose-driven team dedicated to helping doctors and healthcare organizations thrive—and more importantly, helping patients find the care they need.
What We Offer:
* Purpose-Driven Work: You'll help both new doctors build their practice and help patients access the care they deserve.
* Remote Work: Work from anywhere.
* Impact-First Culture: We measure success in outcomes, as well as in clicks and conversions.