Sr Marketing Professional for Social Impact
Are you a seasoned marketing expert looking to make a meaningful difference? We're seeking a skilled freelancer to collaborate with our mission-driven Recruitment & Marketing agency dedicated to bridging the gap between doctors and underserved communities.
This role transcends traditional metrics and campaigns. It's about harnessing marketing as a force for change by attracting qualified doctors to areas that need them most, thereby boosting their visibility and reputation. You'll be instrumental in helping them establish a patient base while ensuring more people access trusted, local care.
We're part of a global enterprise committed to fostering harmony among individuals, animals, and the planet. Our services span multiple areas, including marketing, recruitment, soft skills training, and more.
The Sr Marketing Specialist role will involve two high-impact phases:
* Phase 1: Attracting Quality Doctors to Underserved Communities
You'll work closely with our recruitment and strategy team to design and implement strategic marketing campaigns aimed at attracting qualified doctors to regions where they are needed most. This includes identifying key messaging angles, leveraging data to highlight regional demand, and crafting compelling narratives that resonate with purpose-driven physicians.
* Phase 2: Helping Doctors Build Their Practice and Patient Base
Once doctors are placed, you'll lead efforts to build their visibility and trust in the community through localized marketing. Your work will help them launch with confidence, build a steady flow of patients, and establish long-term relationships.
Your responsibilities will include:
* Designing and executing localized marketing strategies to attract doctors to these underserved communities
* Designing and executing localized marketing strategies to attract patients to newly settled doctors and healthcare organizations
* Collaborating with recruitment and client teams to understand doctor profiles, community needs, and positioning strategies
* Running digital paid campaigns (Meta, Google, LinkedIn, etc.) to build awareness and trust
* Managing content creation (bios, testimonials, practice spotlights, ads, video assets) with a strong focus on human-centered storytelling
* Establishing marketing processes and systems that can be replicated across multiple regions and healthcare organizations
* Measuring and optimizing campaigns based on data: patient sign-ups, website visits, cost per acquisition, and more
* Managing 1 Marketing trainee
About You:
* 5+ years experience in marketing
* Good level in English (main work language serving North American clients)
* Experience in Marketing agencies or start-ups
* B2B + B2C experience
* You have an Entrepreneur / business mindset
* A passion for healthcare, purpose-driven work, or community building
* You can be both hands-on/technical as well as manager
* You are flexible with working hours
* Hands-on experience with Meta Ads Manager, Word Press / HTML, and analytics platforms
Why Us?
* Purpose-Driven
* Remote
* Impact-First Culture