User Operations Manager (In-App Traffic/Tools)
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Job Responsibilities:
1. Traffic Resource Operation
Develop strategies and manage daily operations for in-platform traffic resources (e.g., banners, featured placements, feeds). Collaborate with product, content, and design teams to optimize resource placements, improve exposure, and increase click-through rates. Continuously optimize resource utilization through A/B testing, CTR analysis, and other methods to maximize traffic ROI.
2. Self-Growth Tool Exploration & Operation
Build and operate self-growth tools such as referral programs, social sharing incentives, and recommendations to enhance organic traffic. Design user engagement funnels and incentive mechanisms to drive sharing and referrals. Analyze performance data, identify bottlenecks, and iterate on features and strategies.
3. Data Analysis & Performance Evaluation
Establish core metrics for traffic distribution and conversion. Conduct real-time monitoring and attribution analysis. Generate reports on strategy effectiveness, resource performance, and user behavior trends. Provide data-driven optimization recommendations and standardize best practices.
Job Requirements:
* Education: Bachelor’s degree or higher, preferably in STEM, business, or related fields.
* Experience: 5+ years in internet platform traffic operations, content distribution, or growth roles. Experience in e-commerce, O2O, or local services platforms is a plus. Experience with overseas internet products is advantageous. Deep understanding of resource management and growth funnels.
* Skills: Proficient in data analysis tools with strong analytical skills. Hands-on experience in traffic strategies, content evaluation, and A/B testing. Strong collaboration and project execution skills. Results-driven mindset.
Why Join Us?
At Keeta, thrive in a fast-growing, globally ambitious environment. Enjoy rich professional and personal experiences among like-minded peers. Be a creator and driver of change, shaping Keeta’s future and pursuing your dreams!
Seniority level
* Mid-Senior level
Employment type
* Full-time
Job function
* Marketing and Strategy/Planning
Industries
* Internet Marketplace Platforms and Food and Beverage Services
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