Public Relations Manager
Cooler Master is a global computer hardware manufacturer founded in 1992 in Taiwan. The company is known for its award-winning PC components, including cases, power supplies, cooling solutions, and accessories.
This role will be responsible for managing PR execution for launches and ongoing brand activations—aligning local media, translating technical information into engaging stories, and ensuring consistent communication with global and regional marketing teams.
* Main Responsibilities:
* Developing and executing the regional PR calendar and embargo plan; ensuring alignment with global launches and LATAM sales priorities.
* Cultivating strong connections with top-tier tech and gaming editors, reviewers, and influencers across Portuguese and Spanish-speaking markets.
* Leading virtual and local events; managing press lists, invitations, materials, and post-event follow-ups.
* Managing the sample allocation, delivery, and follow-up process with regional media outlets.
* Driving joint PR opportunities with distributors, e-commerce partners, and brand collaborators.
* Adapting global press materials for LATAM audiences to ensure cultural and linguistic accuracy.
* Tracking press coverage, analyzing media performance metrics, and delivering post-launch summaries.