Meta Media Buyer (Facebook & Instagram Ads)
Company Overview
Our client is a fast-growing U.S.-based marketing and growth agency that partners with local businesses and performance-driven brands across multiple industries. Their focus is on paid media, creative testing, lead generation, and full-funnel growth strategies, helping clients scale through data-driven marketing and continuous optimization.
They are seeking a talented Meta Media Buyer to join their team and support the growth of their client portfolio.
Role Overview
As a Meta Media Buyer, you will be responsible for managing, optimizing, and scaling Facebook and Instagram advertising campaigns for a variety of clients. This is a highly analytical and strategic role that requires strong hands-on experience with Meta Ads, performance marketing, audience targeting, creative testing, and campaign optimization.
You will work closely with internal teams and clients to identify growth opportunities, improve campaign performance, and drive measurable business results.
Key responsibilities include:
* Building, launching, and optimizing Meta advertising campaigns.
* Managing campaign budgets and performance targets.
* Developing audience targeting and retargeting strategies.
* Conducting creative testing and performance analysis.
* Monitoring key metrics such as CPA, CPL, ROAS, CTR, CPM, and conversion rates.
* Presenting insights and recommendations to clients.
* Collaborating with creative and strategy teams to improve results.
* Staying current with Meta platform updates and industry best practices.
Logistics
* Remote position (LATAM preferred)
* Part-time to start, with strong potential to transition into a full-time role.
* U.S. business hours (primarily EST)
* Long-term opportunity with growth potential
Requirements
Must Have
* 3+ years of experience managing Facebook and Instagram advertising campaigns.
* Strong understanding of Meta Ads Manager.
* Experience with lead generation and/or e-commerce campaigns.
* Proven ability to optimize campaigns based on performance data.
* Experience with audience segmentation, retargeting, lookalike audiences, and Advantage+ campaigns.
* Strong analytical and problem-solving skills.
* Excellent English communication skills.
* Experience working directly with clients and presenting campaign results.
Nice to Have
* Experience with TikTok Ads, Google Ads, or LinkedIn Ads.
* Experience with GA4, Shopify, Looker Studio, Triple Whale, Northbeam, or similar reporting platforms.
* Understanding of CAC, LTV, MER, contribution margin, and other business-level marketing me trics.
* Previous experience working with U.S.-based agencies or brands.
What Success Looks Like
* Ability to improve campaign performance while maintaining profitability.
* Strong testing mindset and data-driven decision-making.
* Confidence in client-facing communication.
* Ability to connect media buying performance to overall business outcomes.
* Proactive approach to optimization, reporting, and strategic recommendations.