Job Title: Digital Media Growth Specialist
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This is a dynamic role for an accomplished paid advertising strategist to lead and scale multi-million-dollar Google Ads and YouTube campaigns. If you excel at driving performance, innovation, and growth, we want to hear from you.
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About the Role:
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* We're seeking a results-driven individual who can take ownership of campaign strategy, performance optimization, and scaling Google ad spend into the millions while launching YouTube as a standalone acquisition channel.
* You'll be responsible for managing and optimizing Google Ads, building and growing YouTube as its own high-performing acquisition channel, and ensuring efficient budget allocation across campaigns.
* Your expertise will include owning the full lifecycle of Google and YouTube ad campaigns, executing search and video strategies, setting up advanced audience targeting, and analyzing campaign data daily to identify trends and opportunities.
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Responsibilities:
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1. Budget Management & Channel Scaling:
2. Manage and optimize Google Ads engine with strong performance metrics, allocating budget efficiently across campaigns.
3. Scale Google ad spend from six figures to multi-millions while maintaining strong performance metrics.
4. Build and grow YouTube as its own high-performing acquisition channel, developing a strategy tailored to its unique strengths.
5. Ensure efficient budget allocation across campaigns, balancing aggressive growth with disciplined ROI targets.
6. Forecast performance, scale winners, and pull back on underperformers with confidence and speed.
1. Campaign Strategy & Execution:
2. Owning the full lifecycle of Google and YouTube ad campaigns—from planning and launch to optimization and scaling.
3. Executing both search and video strategies using Google Ads and YouTube Ads Manager.
4. Setting up advanced audience targeting, keyword strategies, bidding models, and exclusions.
5. Building and managing campaigns across multiple products and funnels, ensuring high efficiency and profitability.
1. Performance Optimization:
2. Analyzing campaign data daily to identify trends, diagnose performance issues, and uncover opportunities.
3. Optimizing key metrics including CTR, CPC, ROAS, conversion rate, and CPA.
4. Rapidly testing and iterating on creatives, headlines, calls to action, and landing page combinations.
5. Collaborating with our creative team to brief and test new video and static assets.
Requirements:
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* 5+ years running paid Google and/or YouTube campaigns.
* Proven experience managing a minimum of $1 million dollars of ad spend in Google and YouTube.
* Proven experience growing ad spend.
* Proven track record of scaling performance with ROAS and CAC accountability.
* Deep understanding of Google Ads platform, YouTube Ads, and audience segmentation.
* Strong data literacy and ability to interpret performance metrics to drive decision-making.
* Experience with attribution models and tracking setups (GA4, UTMs, etc.).
* Comfortable writing or editing ad copy for performance, not just branding.
* Self-starter who thrives in a fast-paced, data-driven environment.
* Experience using tools like Google Ads Editor, Google Tag Manager, Looker Studio, etc.
* Familiarity with AI tools to streamline analysis or creative ideation is a plus.
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Additional Requirements:
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* Willingness to work US time zones, regardless of geographic location.
* Access to a computer.
* Reliable internet connection.
* Reliable and distraction-free work environment.
* Must be fluent in English (read/write/speak).
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Location:
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This is a full-time, remote contractor role that is open to international candidates. Pay is competitive and based on experience, skill level, and geographic location.
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