Marketing Specialist
We are seeking a skilled Marketing Specialist to help us connect doctors with underserved communities.
About the Role
This is an exciting opportunity for a senior marketing professional who wants to make a real difference. As a Marketing Specialist, you will work closely with our recruitment and strategy team to design and implement strategic marketing campaigns aimed at attracting qualified doctors to regions where they are needed most.
You will be responsible for designing localized marketing strategies that will attract doctors to work in these underserved communities and help them build their visibility and trust in the community through localized marketing. Your work will help doctors launch with confidence, build a steady flow of patients, and establish long-term relationships.
Key Responsibilities
* Designing and executing localized marketing strategies to attract doctors to work in underserved communities
* Designing and executing localized marketing strategies to attract patients to newly settled doctors and healthcare organizations
* Collaborating with recruitment and client teams to understand doctor profiles, community needs, and positioning strategies
* Running digital paid campaigns to build awareness and trust
* Managing content creation with a strong focus on human-centered storytelling
* Establishing marketing processes and systems that can be replicated across multiple regions and healthcare organizations
* Measuring and optimizing campaigns based on data: patient sign-ups, website visits, cost per acquisition, and more
Requirements
* 5+ years experience in marketing
* Good level of English (main work language serving North American clients)
* Experience in marketing agencies or start-ups
* B2B + B2C experience
* Entrepreneur/business mindset
* Passion for healthcare, purpose-driven work, or community building
* Flexible working hours