Public Relations Specialist in Latin America
We seek a skilled Public Relations specialist to lead our efforts in Latin America, focusing on key markets like Brazil, Mexico, Argentina, and Chile.
Key Responsibilities:
* Develop and execute the regional PR calendar and embargo plan, ensuring alignment with global launches and LATAM sales priorities.
* Cultivate strong connections with top-tier tech and gaming editors, reviewers, and influencers across Portuguese and Spanish-speaking markets.
* Lead virtual and local events; manage press lists, invitations, materials, and post-event follow-ups.
* Manage sample allocation, delivery, and follow-up process with regional media outlets.
* Drive joint PR opportunities with distributors, e-commerce partners, and brand collaborators.
* Adapt global press materials for LATAM audiences to ensure cultural and linguistic accuracy.
* Track press coverage, analyze media performance metrics, and deliver post-launch summaries.
* Ensure consistent application of embargoes, NDA terms, and authorized content usage.
This role requires a proactive communicator with high accountability and attention to detail. Strong organizational skills, ability to manage multiple launches, and familiarity with PR metrics such as share of voice and media reach are essential. Fluency in English and either Portuguese or Spanish (bilingual proficiency preferred) is required.