A successful Media Strategist with a proven track record of driving performance-driven campaigns is required to join our team. The ideal candidate will have experience in running paid Google and/or YouTube campaigns, managing large ad spend budgets, and scaling performance while maintaining strong metrics.
This role involves owning the full lifecycle of Google and YouTube ad campaigns, from planning and launch to optimization and scaling. The successful candidate will execute both search and video strategies using Google Ads and YouTube Ads Manager, set up advanced audience targeting, keyword strategies, bidding models, and exclusions, and build and manage campaigns across multiple products and funnels.
The Media Strategist will analyze campaign data daily to identify trends, diagnose performance issues, and uncover opportunities, and optimize key metrics including CTR, CPC, ROAS, conversion rate, and CPA. Rapid testing and iteration on creatives, headlines, calls to action, and landing page combinations will be essential to drive high efficiency and profitability.
Collaboration with the creative team to brief and test new video and static assets will be crucial to ensure video scripts and visuals are optimized for YouTube's first 5 seconds and beyond. Providing feedback on hooks, visual pacing, and CTA integration based on performance data will also be an important part of this role.
To succeed in this position, the ideal candidate will possess a deep understanding of Google Ads platform, YouTube Ads, and audience segmentation, as well as strong data literacy and ability to interpret performance metrics to drive decision-making. Experience with attribution models and tracking setups (GA4, UTMs, etc.) and tools like Google Ads Editor, Google Tag Manager, Looker Studio, etc. will also be beneficial.
We are looking for a self-starter who thrives in a fast-paced, data-driven environment and is comfortable writing or editing ad copy for performance, not just branding. Familiarity with AI tools to streamline analysis or creative ideation is a plus.
Requirements:
* 5+ years running paid Google and/or YouTube campaigns
* Proven experience managing a minimum of $1 million dollars of ad spend in Google and YouTube
* Proven experience growing ad spend
* Proven track record of scaling performance with ROAS and CAC accountability
* Deep understanding of Google Ads platform, YouTube Ads, and audience segmentation
* Strong data literacy and ability to interpret performance metrics to drive decision-making
* Experience with attribution models and tracking setups (GA4, UTMs, etc.)
* Comfortable writing or editing ad copy for performance, not just branding
* Self-starter who thrives in a fast-paced, data-driven environment
* Familiarity with AI tools to streamline analysis or creative ideation is a plus
Additional Requirements:
* Willingness to work US time zones, regardless of geographic location
* Access to a computer
* Reliable internet connection
* Reliable and distraction-free work environment
* Must be fluent in English (read/write/speak)