Healthcare Marketing Specialist
We are seeking a seasoned marketing professional to drive our mission-driven Recruitment & Marketing initiatives. Our goal is to help doctors and healthcare organizations thrive —and more importantly, help patients find the care they need.
This role involves using marketing as a force for change—first, by helping attract the right doctors to underserved communities, and then by boosting those doctors' visibility and reputation to help them quick start their mission. You'll be helping them build their patient base while ensuring more people access trusted, local care.
About the Role
As a Marketing Manager / Senior Marketing Specialist, you will be responsible for designing and implementing strategic marketing campaigns aimed at attracting qualified doctors to underserved regions. You'll work closely with our recruitment and strategy team to identify key messaging angles, leverage data to highlight regional demand, and craft compelling narratives that resonate with purpose-driven physicians.
Key Responsibilities:
* Designing and executing localized marketing strategies to attract doctors to work in these underserved communities
* Designing and executing localized marketing strategies to attract patients to newly settled doctors and healthcare organisations
* Collaborating with recruitment and client teams to understand doctor profiles, community needs, and positioning strategies
* Running digital paid campaigns (Meta, Google, LinkedIn, etc) to build awareness and trust
* Managing content creation (bios, testimonials, practice spotlights, ads, video assets) with a strong focus on human-centered storytelling
* Establishing marketing processes and systems that can be replicated across multiple regions and healthcare organisations
* Measuring and optimizing campaigns based on data: patient sign-ups, website visits, cost per acquisition, and more
* Managing 1 Marketing trainee
Requirements:
* 5+ years experience marketing
* Good level in English (main work language serving North American clients)
* Experience in Marketing agencies or start-ups
* B2B + B2C experience
* You have an Entrepreneur / business mindset
* A passion for healthcare, purpose-driven work, or community building
* You can be both hands-on/technical as well as manager
* You are flexible with the working hours
* Hands-on experience with Meta Ads Manager, Word Press / HTML, and analytics platforms
Why Work with Us?
* Purpose-Driven : You'll help both new doctors build their practice and help patients access the care they deserve.
* Remote : Work from anywhere.
* Impact-First Culture : We measure success in outcomes, as well as in clicks and conversions.