As a Creative Strategist, you will drive growth through emotion-led ad creative that sparks nostalgia and feeling. Your message will live in the visuals, pacing, and music, not long copy. You'll partner with editors and UGC creators to build, test, and scale high-converting video concepts.
You will turn insights into scroll-stopping hooks and storyboards; pick music, pacing, and shot lists that carry the message.
* Develop concise briefs for UGC creators/editors; source and manage creators.
* Guide editing (cuts, rhythm, captions/overlays when needed) to maximize thumb-stop, CTR, and CVR.
* Launch rapid tests; read performance (nCAC, CTR, hold rate, ROAS) and iterate fast.
Your responsibilities include owning visual creative strategy from concept → brief → edit → test → scale. You will collaborate with designers, editors, and media buyers on weekly sprints.
* Proven record of video ads that convert.
* Strong sense of music selection, timing, and visual narrative.
* Comfortable with data: can read a dashboard and decide the next test.
* UGC + short-form paid social experience.
Key qualifications include creativity, strategic thinking, and analytical skills. If you have experience with video advertising and a passion for storytelling, we want to hear from you!